Putting the 'AI' in campaign
⚡Shrey Joshi
3 replies
Artificial intelligence has been used for years in planning marketing campaigns by helping measure and detect customer needs and matching them with the right products.
However, now with generative AI being part of almost every project, the technology allows marketers to utilize it even more in campaign creation. Chalhoub Group's designer fashion outlet, The Deal, recently launched a back-to-school campaign that was entirely generated by AI, from planning to the campaign shoot, using LLM text-to-image generation.
Instead of using models, photographers, and physical locations, AI generated the campaign imagery based on product pictures and text prompts only,What might be the implications of the same now in future Share thoughts !!
Replies
Mather Marker@mather_marker
Efficiency and cost savings in campaigns are great, but we could lose the emotional and unique elements that human involvement provides
Share
AI-generated campaigns can reduce costs and speed up processes, but I wonder how this will impact the authenticity and personal touch in marketing.
Using AI for entire campaign creation is a fascinating leap. It streamlines the process and cuts down costs on models and photography. I’m curious about how this full impact creativity and the personal touch in future campaigns.