Product Hunt launches – Overrated or Underrated?

@busmark_w_nika Nika, how has been your experience about launches on PH? what do you see as the pros and cons?

Product Hunt launches can be a game-changer if executed well, offering significant visibility and user feedback. However, without a solid strategy, they can easily be overrated and fail to deliver long-term value.

I feel like launching has become so much more stressful.

I'm looking forward to my first launch and what it brings to my product. I try to not be overly optimistic about it. I like the platform in general - I like the daily dose of inspiration when browsing launching products, I like the brainstorming on discussions. So even if it won't affect my product greatly the launch will be worth it for me :)

It doesn't work for everyone, but worth trying! Folks from Midday had an awesome numbers with their launch https://x.com/pontusab/status/18... "We're happy to announce the success of our first @middayai ProductHunt launch! The results: ◆ #2 Product of the Day 🚀 ◆ 699 upvotes ⬆️ ◆ 253 comments 💬 ◆ 237 new customers"

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I believe Product Hunt launches are highly valuable despite the challenges. The credibility, exposure, and initial customer acquisition they offer are unparalleled. While competition can be tough, the preparation builds a solid foundation for future growth. The key is to learn from each experience and continuously improve.

It’s hard to find a truly free and vibrant platform like Product Hunt, where you can promote your products and meet many innovative people. I believe it’s very important to learn to manage expectations and we shouldn’t expect too much from the results. At the very least, Product Hunt can bring a significant amount of traffic and introduce our new product to many people. Remember our first product launched 2 years ago. We didn’t make many preparations but still got more traffic than other platforms. Our new product will be launched next week. This time, we’ve made more preparations than last time, hoping to gain more support and feedback.

I think a PH launch is underrated. For me, the exposure and credibility gained are invaluable, even if the launch doesn't go perfectly. The preparation effort is definitely worth the potential outcomes.

The popularity of Product Hunt is well-deserved. Product Hunt helps promote your new and unknown product to an enthusiastic community. That’s the positive perspective! From a neutral standpoint, Product Hunt needs to generate revenue. Running such a platform isn’t free, and currently, I haven't noticed any advertisements on the website itself (beside from their own promotion ads) However, from a negative viewpoint, Product Hunt must be cautious not to become a platform where products that pay the most money, either to well-established hunters or through special promotion ads provided by Product Hunt, are the ones that get rewarded with "Product of the Day." I will launch in a few days, and I’ve decided not to buy any "help" from either side. I am quite active on LinkedIn and Product Hunt, and I have also informed all my current customers to support me on launch day, July 15th. Let's see how far I can get... Wish me luck!

I think that people tend to have a biased vision of the benefits of PH launches nowadays. And often expect to have a huge boost in sign ups and new paid customers upon launch. But like you say it's more about visibility, credibility I have seen makers deceived by the results because they didn't get a significant bump in revenue and customers. But didn't leverage all the exposure they had upon launch, the feedback they had to improve their product, or the credibility to reach out to other media and keep the momentum going. PH launch shouldn't be seen as an end goal, but as a milestone to grow your product

It really depends. Successful PH launch can boost credibility and exposure but it takes a lot of effort and isn't always guaranteed.

From my experience, the effort you put into a PH launch can definitely pay off, but only if you have a solid post-launch plan.

Although I am still trying to find my way around the app but i think it's more about the feedback than the actual launch and that's definitely worth it for the growth. I am going to be launching soon but before that I hope I get constructive feedback so that I can improve :)

Overrated if you're looking for them to translate into sales but underrated if you're just looking for increased visibility / another marketing avenue.

properrated?

I think the Product Hunt platform itself is underrated but the whole launch and medal system is overrated. If you are a 10/10 product and does nothing in marketing you're likely to be beaten by the top three 5/10 products that use tons of money on ads and publication.

It is obviously urgent to improve the visibility of your app in the app store. My suggestion is not to use sequone.com, because the service of this website is completely free.

It takes time to understand the platform and to invest in it It's not once and done - I believe, you'll only really get anything from PH once you spend some time here and invest in it For instance, I launched 4 days ago yet I still keep getting some traffic

Could say both. Some are overrated and others are underrated. I wish there was some sort of limit in how many products one can upvote in one day. That way I guess, we would see a fairer standing of the products at the end of the day.