Monetization in the Era of "Dying" Free Tiers
✴️Nazir Yusifov✴️
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Just yesterday, free basic versions were the norm, and "growth hacking at all costs" was considered the key to success. But it seems that the golden days of free-to-play are coming to an end.
More and more SaaS startups are acknowledging that this model no longer scales as it once did. The market is oversaturated, organic traffic is declining, and the cost of acquiring new users is rising. And now they're racking their brains over how to find new monetization schemes without scaring away clients.
Some are betting on flexible subscriptions, others are going for one-time payments for advanced features, and a third group is experimenting with transaction fees. But where exactly should this line between "free" and "paid" be drawn? How do you strike the right balance between monetization and onboarding new users? And is there even a place for free versions in 2024?
Product leaders, marketers, and founders of SaaS companies - share your views and experiments in the comments below 👇
In your opinion, what monetization strategies will become the new standard in the era of the "death" of free tiers?
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Henn Runnel@hennrunnel
Great insights! We just launched no-code landing page builder Edicy (https://www.edicy.com) in free public beta to attract as many new accounts as possible. We're planning to figure out the right price through dialogue with our early active users. Excited to see how this pans out!
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Well, isn't it charming how the "free" days are finally catching up with us? It's about time we realized that scaling sustainably requires more than just a race for user numbers. I guess the new "ideal match" in monetization might just be flexible, value-driven subscriptions—who knew?