Marketing is a relationship. What do you think?

Question

"Marketing is a relationship.
Help people, they’ll help you.
Be transparent, they’ll respect you.
Be useful to people, they’ll buy from you.
Crazy how many marketers don’t get this right."

*Cre: Chase Dimond

This has made me great friends here and got me so many leads.

And what do you think?

Giles Crouch · Accepted Answer

Ah, this debate has been raging for decades in marketing. My view, as 20 years marketing technology products, is that marketing isn't really a relationship and shouldn't try to be one. Marketing is creating awareness at a distance. Sales is tactical and sales forms relationships. Marketing entices, tells a wonderful story, then sales forms the relationship. If it's a CPG brand or a B2C product/brand, then the customer always decides on the relationship and they are often fleeting and will never really be anything of value. This then frees up the marketer to do really interesting things.

Flora Diep · Answer

@reconcatlord Total agree with you :)

Flora Diep · Answer

@jhony_srear I couldn't agree more

Answer

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Nick · Answer

I think that's a great Quote and way to go about your work! I think it applies to not only marketing but lots of different positions, especially when trying to sell your skills or knowledge! 😊

Answer

Building strong relationships with customers takes time and effort. It's not a one-and-done thing; it's a continuous process of nurturing and maintaining those connections over time.

Answer

I totally agree with this. Marketing goes hand in hand with people.

Michael Gammon · Answer

At it's best - yes, it's healthy to buy things once in a while

Flora Diep · Answer

@tina_kim2 Absolutely, without a doubt.

Flora Diep · Answer

@michael_gammon Hmm? I’m sorry, I’m not sure I understand what you meant

Flora Diep · Answer

@adithya_reddy_1705 So, Let's support each other

Answer

Absolutely, marketing is indeed a relationship. Building a strong and positive connection with our audience is crucial for long-term success. It involves understanding their needs, communicating effectively, and delivering value consistently. Just like any relationship, trust, authenticity, and mutual understanding play key roles in creating a meaningful connection between a brand and its audience.

Answer

@flora_diep Looking forward to it!

Marketing is a relationship. What do you think?

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