Marketing is a relationship. What do you think?

Ah, this debate has been raging for decades in marketing. My view, as 20 years marketing technology products, is that marketing isn't really a relationship and shouldn't try to be one. Marketing is creating awareness at a distance. Sales is tactical and sales forms relationships. Marketing entices, tells a wonderful story, then sales forms the relationship. If it's a CPG brand or a B2C product/brand, then the customer always decides on the relationship and they are often fleeting and will never really be anything of value. This then frees up the marketer to do really interesting things.

I think that's a great Quote and way to go about your work! I think it applies to not only marketing but lots of different positions, especially when trying to sell your skills or knowledge! 😊

At it's best - yes, it's healthy to buy things once in a while