Makers, what kind of link do you attach to your launch?
Julia Yu
9 replies
Makers, what kind of link do you attach to your launch?
In marketing, it's often recommended to reduce unnecessary steps in the funnel. From this point of view, a link to Sign Up can generate more registrations.
I see 2 dilemmas:
The Website link problem: I clicked on a website, started reading, and got interrupted. Then I closed the tab and forgot. The result—no customers and no contacts.
The Sign Up link problem: I registered because there was a direct link to the product, but I didn't learn enough information about the product; my registration was an attempt to learn about the product. I was left as a cold lead, even though I was registered.
What do you choose for your launch?
Replies
Serge Borisov@asby
Launching soon!
Probably depends on how the landing is done and how well it converts. I think if the product has the onboarding "inside", it makes sense to drive to sign up directly.
Share
@juliayugo landing is the best way to tell about product value, features, and how it can solve users pains.
I saw some cases with sign up block on a landing page
Website - tell more about the product and convert
website here. we're a small operation, so our website is the entry point for all new users.
Landing always ! It's a test to what the internet would think about your digital storefront!
landing is the best way to capture leads