Let's hear risky launch strategies you have seen or implemented that paid off in a huge way!

Many founders follow x,y,z approach to launch. I'd love to hear any experimental or risky strategies implemented when launching that proved to be a hit. Just for fun!

Good question @lewis_appre ! As someone who is launching soon as well, I am here to see what other veterans has to suggest. Hoping for moderately risky risks though! 😅

Hey @lewis_appre! 😄 Love this topic! One risky launch strategy I witnessed was when a startup launched their product exclusively via social media influencers. They bypassed traditional marketing channels entirely! 😲 It was a bold move, but it paid off with a massive spike in user engagement and sales. Definitely a high-stakes game but turned out to be a jackpot! Can't wait to hear others' stories! 🚀😊

Rebranded as a 'social network for career growth' and focused all messaging on that mission, even though the actual product was more of an ed tech platform. It struck a chord with users and signups took off - people really wanted help advancing their careers.

I once saw a startup launch their app exclusively through carrier pigeons to create buzz - surprisingly, it worked like magic! So, who said going old-school wasn't a viable launch strategy in the age of tech?

One risky launch strategy that paid off involved partnering with edgy influencers to spark conversation and generate buzz. This approach targets niche audiences and can lead to massive engagement, similar to how Sky Bri net worth has grown through her unique social media appeal and strategic brand collaborations.