Launch Strategies
Sara Intikhab
6 replies
We all need to test the waters before we release a product. But what is your strategy and go-to platforms? Do you create a waitlist, design a landing page, or take inspiration from successful launch stories?
Replies
David Cagigas@edworking
Have a great product !
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@cagigas Hey, there was another debate on if having a great product is more important than having a great launch strategy. Some people did believe that having a great product tops all, I was of the opinion that even if you have a great product, if your launch strategy is shoddy, you will definitely have trouble getting your product up and running. What do you think?
Our Launch Strategy is very simple, get power users and have them review and validate the product.
@murali_aasaan but how will you get those power users?
@murali_aasaan @sara_intikhab1 Send emails dms. send to 100 and see how many replied and converted.
I believe very simple strategies usually work.
Build your audience, convert genuinely interested fellows into your first users; and finally activate those users into paying subscribers/buyers in case you're starting a business.
Hope it helps Sara!