Launch Strategies
Sara Intikhab
6 replies
We all need to test the waters before we release a product. But what is your strategy and go-to platforms? Do you create a waitlist, design a landing page, or take inspiration from successful launch stories?
Replies
Murali Gottumukkala@murali_aasaan
Our Launch Strategy is very simple, get power users and have them review and validate the product.
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@murali_aasaan but how will you get those power users?
Have a great product !
@cagigas Hey, there was another debate on if having a great product is more important than having a great launch strategy. Some people did believe that having a great product tops all, I was of the opinion that even if you have a great product, if your launch strategy is shoddy, you will definitely have trouble getting your product up and running. What do you think?
I believe very simple strategies usually work.
Build your audience, convert genuinely interested fellows into your first users; and finally activate those users into paying subscribers/buyers in case you're starting a business.
Hope it helps Sara!