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  • Is it better to give an early strategic advisor equity or pay them?

    Justin Johnson
    3 replies
    We're an early stage startup that is exploring bringing on a strategic advisor with a huge network and tons of relevant industry experience. I'm hesitant to give up too much equity so we're thinking about a combo of small equity + monthly payment. Any thoughts?

    Replies

    Rich Watson
    are they in it for the long term?
    Justin Johnson
    @richw that's the idea. It just rubs me the wrong way to pay for an advisor before we're profitable. No matter how much industry-specific experience they may have. WDYT?
    Justin Johnson
    I have no idea what the financial compensation would be, has anyone had experience with a number range?