Is it better to give an early strategic advisor equity or pay them?

Question

We're an early stage startup that is exploring bringing on a strategic advisor with a huge network and tons of relevant industry experience. I'm hesitant to give up too much equity so we're thinking about a combo of small equity + monthly payment. Any thoughts?

Rich Watson · Accepted Answer

are they in it for the long term?

Justin Johnson · Answer

@richw that's the idea. It just rubs me the wrong way to pay for an advisor before we're profitable. No matter how much industry-specific experience they may have. WDYT?

Justin Johnson · Answer

I have no idea what the financial compensation would be, has anyone had experience with a number range?

Is it better to give an early strategic advisor equity or pay them?

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