Is email one of the channels you use to reach potential customers?

@icodeforbeer I agree. I do have an inbox full of unread emails, but if I find the subject line relatable, I open those emails. If I find the message useful, I also reply.

@arthur_leclercq Yes, email is crowded and there's a lot of competition. But, a clear, direct message with a good subject line still grabs attention.

@fraser_b Tell me more about your custom landing page? Is it segmented by persona, or hyper personal? What sort of scale are you doing?

@fraser_b That's great! I see many people complaining about this channel not working well for them. Can you share some advice on how to stand out in a prospect's inbox? Also, do you include the personalized landing page in the first message, or is it sent in a follow-up?

@gillian_laging Each campaign is segmented to a localised niche e.g electrician in London. The email and landing page are personalised with data got through data enrichment and gpt4. Each landing page sits on its own subdomain on our site e.g electricalcompany.domain.com. As well as personalisation on the landing page there is a custom video in the hero section that is generated specifically for them. We were sending 30,000 emails per month but currently scaled down to 15,000 while we recruit more people to service new clients.

@rupal_saini Hey Rupal I just posted another reply that gives more info about how I do it. Firstly you need to get into the inbox. Make sure you have warmed you account up for at least 4-6 weeks. We err on the side of caution and only have one email account per domain and send 25 outreach emails per domain. We still keep sending 30 warmup emails per day to help keep domain health. I include the link on the first email and only send one follow up. How our data is enriched, we know they are a great fit. If they simple aren’t interested we don’t want to annoy them and for them to report us. For products/services that don’t offer an instant purchase I would suggest not including a link and offering some value for free.

@alex_skazka I hear you! Quality > quantity. I believe targeting just 50 leads with well-crafted, personalized messages can yield better results than blasting 500 generic emails.

@elaineluyi How's the performance of your campaigns? Are you using templates or personalized messaging for each recipient?

@my3_murthy Okay, so which channels are you focusing on right now?

@vaibhavdwivedi Yeah, how are your email campaigns working? Are they yielding good results?

@jerryton Absolutely. Clear, direct, and short emails work well today, especially when personalized for each recipient. Do you use any frameworks for drafting your emails?

@rupal_saini I use Perplexity to get to know them better before crafting the email. I make sure my copy is focused on them and how I can benefit their day-to-day work.

@steven_granata How's your campaign's performance? Do you use templates or personalize messages?

@khaleed_khel That's great! One question: Are you using templates or personalizing messages for each prospect you're sending, or is it based on ICPs?

@kristan_salessubs Do you use any intent tools for finding such prospects?

@rupal_saini yes, Apollo has built-in intent topics to start off with. I'd also recommend Clay and Bombora. But using a tool is not the end all be all - you'll have to understand your ideal customers' triggers for buying within the market and create a workflow around it. An example of this for my company SalesSubs is if a small company is posting job openings for sales positions, we know they are growing their sales team and scaling -- which indicates their leadership team is looking for ways to create outbound prospecting channels. This is a perfect fit for what we do. We use Clay and LinkedIn Sales Nav to track this trigger.

@ali_shaheen sounds good! How do you personalize messages? Do you use any specific tool for that?