How to support your Social Media Manager?

Question

Do you want to have great results? SO provide your SMM with these 3 crucial things:
⁣

🔧 Tools 
Provide them with tools that provide centralized community management and social listening capabilities to identify urgent engagements and conversations.

📊 Data 
Data and insights are invaluable for this role. Make sure they have full access to analytics tools and performance metrics.

💻 Integration
Social media managers need access to critical customer information including purchase history, previous interactions with the customer service team, and product information.

Roger Griffin · Accepted Answer

In order to effectively support your social media manager, consider providing them with clear goals and expectations, consistent feedback, access to necessary tools and resources, training opportunities, and a supportive environment where they feel free to innovate and take risks, all while ensuring they have an optimal work-life balance to prevent burnout.

Answer

You have a pretty thorough list, which I really appreciate! Keep going!

Business Marketing with Nika · Answer

@amelia_watson Yeah, SMM should be a part of the big plan so they can grasp social media more complexly.

Business Marketing with Nika · Answer

@nursermia Thank you Mia :-) I try posting every day. :-)

Answer

You are right. Data and insights are invaluable for this role. demolition company st louis

Amelia Watson · Answer

Try to share your supposed roadmap and suggestions along the way. Feedback is important.

Neha Khan · Answer

By providing them with Social Champ, It is important for a social media manager because it offers a comprehensive platform for scheduling and managing multiple social media accounts, streamlining workflow, and maximizing efficiency. Additionally, it provides valuable analytics and reporting features to track performance and optimize strategies.

Igor Lysenko · Answer

Try to thank him at the rally for his work and give him a little more attention than usual.

Carl Peterson · Answer

Ensuring clear communication, aligning on goals, providing resources, and recognizing their efforts can immensely support your social media manager, fostering a conducive work environment that amplifies their creativity and productivity! 😄

Answer

@busmark_w_nika That is such a great question. Honestly, I struggled with this for a VERY long time. 
I had this overwhelming need to 'respond to/clear out notifications' within minutes of them coming in, which obviously worked wonders for growing our social platforms but did the complete opposite for my sanity.

I think the best advice I can give: 
1. Try and time block your 'engagement times' - ie. every 3 hours check all socials, like, comment, repost, share, answer DMs, etc. Instead of checking all day, every minute of the day.
2. Try not to touch your phone within the first 30 minutes of waking up or the last 30 minutes before bed - checking your phone spikes your cortisol levels, which causes your body to start your day in a state of stress... which just sets you up for a crappy day. 
3. If your organization is big enough - try to split social media into two roles: 1. Content creation & management 2. Engagement (this can be a CX role) 
4. Try your very best to separate your personal identity with the identity of the brand you are managing - people are ruthless on the internet, try to keep reminding yourself that their comments are not an attack on YOU personally. Try not to take them personally.

I hope that helps a bit :) 
SMM do not deserve nearly enough credit for the work they do. People assume it's just a light, fun job but it's really so much more.

Answer

@busmark_w_nika haha, point 2 is nearly impossible!

I was up SO late on Threads last night.

Answer

Definitely with the right tools that take away as much of the 'manual' labour as possible.

If there is only one person managing the content but also the engagement side of things, make sure to give them time away from social media/ set clear expectations on engagement hours, so that they don't get emotionally overwhelmed and burn out.

Social media is incredibly taxing on mental health... making sure your SMM is happy mentally, will benefit everyone.

Alec Nguyen · Answer

oh memories, it was a learning curve for me to best utilize my marketing team. At some point, it's not because your team is bad, you just haven't given them the right tools

Business Marketing with Nika · Answer

@irma_lafleur The last one is crucial for me. When comes to time scheduling, I work 4 hours (approximately) in the morning and 3 hours in the evening (midnight). This time frame is good for me but contradictory to point 2. 😅

Business Marketing with Nika · Answer

@irma_lafleur How do you prevent yourself from overburning at work? Because when I am paid at an hourly rate, I have to do some things that are time extensive. What are your tips? Maybe maximum hours worked in a month, relaxation techniques,... what are your tips?

How to support your Social Media Manager?

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