How to stand out as a Social Media Manager?

Every successful social media manager that you see doing well has this one thing. A memorable brand! And when you're a personal brand or business, that is the thing that will position you as a leader in your industry. A personal brand is a living, breathing thing – as you change and grow, your brand will too. Here's the formula for your PERSONAL BRAND: STORY INTERESTS PERSONALITY SERVICES Sounds simple, but if you're just starting out, you might feel a little overwhelmed! Here are some questions to help get the ball rolling: STORY: ❓ What's your story? ❓ What's your background? ❓ How did you get started? ❓ WHY did you get started? ❓What was your defining moment? ❓ What motivates you and why? ❓ Is there anything unique and memorable about your experience? ❓ Is there anything that a lot of people could relate to? ❓ Is there anything that your ideal client would identify with and say "That's me!"? INTERESTS: ❓ What do you like? ❓ What are your hobbies? ❓ What do you enjoy doing in your spare time? ❓ What do ou spend a lot of time doing? ❓ What tools are you obsessed with that you use for your brand? ❓ Whar are our personal values? ❓ How can you tie those into your brand values? ❓ Are there values you have specific to your brand? ❓ How do these values affect your audience? PERSONALITY ❓ How would your loved ones describe your personality? ❓ What type of people are YOU drawn to? ❓ What do you love most about yourself? ❓ How do you want to make your audience feel? ❓ Do you know your MBTI andúor enneagram type? (These help give you more in-depth insights into how your brain works + what your personality is like from the outside.) SERVICES ❓ What's our service/offer? ❓ Why does your audience benefit from what it is that you offer? ❓ What pain points is your offer solving? ❓ Who is that your offer + brand should be attracting? You may not figure it out all in one go, but it's helpful to be self reflective and not be afraid to dig deep!