How to reduce the product's unsubscribe rate?

Question

I know that the value the product brings to the user determines whether they are willing to pay for it. What other good ideas are there to reduce subscription cancellation rates?

Accepted Answer

There are several things you can try to reduce your product's unsubscribe rate:

1. Make sure you are providing value to your customers.
2. Offer a free trial: A free trial can be a great way to let customers try out your product before committing to a subscription. This can help reduce the number of unsubscribes because customers will have a better idea of what they are getting before they decide to pay.
3. Consider offering a loyalty program: A loyalty program can help incentivize customers to stay subscribed to your product. You could offer rewards like discounts, freebies, or exclusive access to certain features to customers who have been with you for a long time.

Answer

Offer a variety of subscription options: Consider offering different subscription plans or pricing tiers to allow customers to choose the option that best fits their needs and budget.

Anne Broadwin · Answer

GTM (go-to-market). Sorry, typo

Anne Broadwin · Answer

GMT from the user's perspective. Usually the maker knows the product too well to understand how important a no-brainer is

Leo J Barnett · Answer

So important to test. Some variables for Apps specifically that can help:

1. Pro screen copy and details:
- Sometimes stating things like "No commitments, cancel any-time." can make users feel in control as well as a detailed over-view of how a free trial works and when they'll be notified to cancel. Sounds counter productive but can work. Remember you're testing this.

2. Clear Limited Free Trial periods 
- "50% off today!" May have more weight as they the offer is limited so they won't be able to cancel and get the same again.

3. Build long-term engagement features
- Where users are more invested the more they use it. Like Spotify playlists.

4. Integrate positive reviews / social proof long term users into Appstore screenshots, On-boarding or Pro screens.

Might Wilson product · Answer

@leojbarnett A very practical answer, thank you very much.

Richard Gao · Answer

It's going to depend product to product. What I would do is have a survey sent to all customers who leave and let them choose a few options for why you think they've unsubbed but also let them fill in a box.

If you're not getting any responses, or want more in-depth responses, you can always pay previous customers for an interview and ask more things in detail.

Vincent Chinc · Answer

When users want to exit, there needs to be something compelling to stay

Answer

Brainstorming a good mix of keyword-related phrases containing some great information, ideas, opportunities throughout each link and resource down the following search term, approx. 10 quality links as per Google :) reduce unsubscribe rates from products About 6,360,000 results https://www.google.com/search?q=...

Joe Shaw · Answer

Offer a free trial is a good idea.

Uma Venugopal · Answer

Probably that's a good metric? Shows you're on your way to achieving product-market fit?

How to reduce the product's unsubscribe rate?

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