How to promote product in different countries/regions?
ChatofAI
29 replies
Each country/region has its own user habits, culture/policies, and market.
Replies
Daria Sokolovskaya@daria_sokolovskaya
Firstly, I don't think that every business has to be global. I think it's always better to become the best but on the local market and then grow.
As for promotion, every country varies dramatically, and I don't think there is a general answer. But for sure, you cannot invest all the assets in one place, but firstly investigate each particular market.
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Make sure your product is in the local language. =)
promoting your product in different countries means really getting the local vibe. it's about understanding what each place digs and tweaking your stuff to fit in.
use the social media and platforms folks there like. teaming up with local businesses or influencers can give you a boost.
and don't forget to play by the local rules and laws. test out different ways to see what clicks with people.
it's all about adapting and keeping it real with each place. anyone else got tips or stories about going global with your product?
Join communities for the niche in those countries or region
Believe having some talents from local market to add up context and cultural background to your team will work.
* learned, working with teams in India, Central, South, North America and EMEA.
For what product is this?
You can find local facebook groups, slack groups and forums and network with members there.
You could also partner up with local influencers..
Find out what channels your ideal buyer persona hangs out and make a name for yourself there
@cameronscully_ Great suggestion! 👍 Our product is an AI chatbot for customer service. I also thought about joining Facebook Groups or Twitter Communities to engage with more people. Additionally, establishing local flagship clients can be very persuasive!
What a great question! Having launched several tech products in global markets, the biggest element to understand is culture. A brand name may work well in one culture (market) but not another. It's also important to understand how a culture views a given technology. More "me" cultures look at personal benefits first (like the USA), whereas more "we" cultures will look at societal benefits first (Asian and Nordic) and personal comes last. Cultures view technologies very differently.
You can also translate your website.
@matteo_zumpano Thank you for your reply. Localizing the website language is indeed a fundamental requirement.
@daisy_do Actually, initially I wasn't thinking about choosing a specific country/region but rather considering who our target customers are for our product. So, I figured out the answer: websites! 😂
Next, I'm going to try reaching out to websites in different regions, offering them free usage (of course, I'll check their traffic) to potentially gain one or two flagship clients in a specific region before expanding further.
Meanwhile, I'll also engage in some content marketing (not email marketing, as that can be intrusive), attracting customers through targeted keywords.
This is my first product, and there's still a lot to learn and experience to gain, such as different countries' cultures, laws, user habits, etc. That's why I'm posing questions here, and I'm grateful for everyone's generous responses. 😊
Hit up the socials that everyone's into in each spot. Tweak your content to vibe with what's hot locally and get chatting with the crew.
First, carry out customer development with individuals from these regions to gain an understanding of their needs and preferences.
@julia_demyanchuk I think reaching out and making connections will be a challenging hurdle to overcome.
Promoting a product in different countries requires a nuanced approach. Tailoring your message to each culture is key. For example, humor that works in one country might not translate well in another. Have you considered local influencers or partnerships to help bridge cultural gaps?
Promoting a product across different countries/regions involves understanding local cultures and preferences. I have found success through market research, localization, and tailoring strategies for each region.
We’re based out in Dubai and Main market coverage is MENA. Something we have found is most localisation tools are not massively Arabic friendly. With ChatofAI specifically would look at some LLMs that you can plug into that support Arabic natively as GPT-4 etc generally gets the message across but grammatically it’s not quite there - from a marketing standpoint too make sure you have native speakers in each market that proof all marketing materials rather than just relying on translation tools 😊. (Always remind myself of those unfortunate foreign packaging memes that go about)
@matthew_durack Agreed with your point! Just like when we read those marketing articles, we can immediately tell if it's AI-generated 😄