How to make a CustDev? Share your advice, please

Question

We are planning to make a CustDev but now we faced with the main point: where and how to find people for the interview?

Klaus-M. Schremser · Accepted Answer

@solomon_bush I would assume "Customer Development". https://en.wikipedia.org/wiki/Customer_development

Klaus-M. Schremser · Answer

Hi Julia,

our #1 source is still Linkedin. People are so helpful and you can segment them there. 
I heard there are some tools that help you with the sourcing of target personas there ;).

But of course product hunt could be a great place for that too.

Solomon Bush · Answer

What's a CustDev?

Klaus-M. Schremser · Answer

@solomon_bush me too ;)

Solomon Bush · Answer

@kmschremser Lol I guess I could have Googled it. Thanks! Now I can sound like a marketing pro.

Klaus-M. Schremser · Answer

@lalit_mrt Hi. I'm talking about tools like this https://www.socialchamp.io/blog/best-linkedin-automation-tools/

Lalit Tyagi · Answer

@shashcoffe Partly agree and partly not. Sometime user does have their own specific requirement for using product which might not be accepted widely. So we take suggestion and separate noise from real suggestion and then go ahead.

Lalit Tyagi · Answer

@kmschremser Is this free tool to use it

Alexey Shashkov · Answer

@lalit_mrt Hey, Lalit. I totally agree with you, man!

Alexey Shashkov · Answer

Hey Julia. That's a really good question!

1. Michael Seibel (CEO of Y Combinator) says that it's a strange question because theoretically, you decide to solve a problem that you know someone has. And your way you get your users — as you talk to that person that you know has the problem.

2. If your potential users are on Product Hunt – find them here for the interview. In comments and discussions.

3. But the best way to do CustDev is to talk with existing users who already signed up for your product. You can write them an email in person with the request to chat.

Example:

Subject: Thoughts on LeaksID?

Body:
Hey, Alexey,

I'm Julia, Growth marketer of LeaksID. One of the best things about building a product is talking to our users, so I'd love to hear from you.

What made you sign up for LeaksID, and what do you think so far?

Can we chat a little?

Thanks,
Julia

Lalit Tyagi · Answer

@kmschremser Can you tell me what is tool where we can target person in linkedin?

How to make a CustDev? Share your advice, please

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