How to Linkedin for your Startup? 🤔

Question

On Linkedin personal posts outperform posts from companies and organisations.

How do you get more engagement for your startup?

Sergey Koshevoy · Accepted Answer

-Optimize company page
- As a founder, optimize your LinkedIn profile to reflect your role and vision.
Share your journey, behind-the-scenes updates, and personal insights to build a human connection with your network.
-Post content that adds value: industry insights, tips, case studies, or thought leadership articles. Use LinkedIn polls, carousel posts, and videos to make your content interactive and engaging.
-Connect with potential customers, investors, and industry peers.
Join relevant LinkedIn Groups to share your expertise and engage in discussions.
-Use LinkedIn Ads
-Partner with LinkedIn influencers in your niche.

Daniel Zaitzow · Answer

I think posting on your company profile and sharing on your personal is the best strategy for authority / initial visibility. Once your page starts to generate more traction you can do the reverse - post insights about industry stuff - maybe more personal or anecdotal and repost from the company page like "our lead dev's insights on the market"

Lakshya Mittal · Answer

Hey Harold, Lakshya here.

here are things that have usually worked: 
- SEO-Optimize your profile & company page

- Build a structured personal brand, content & outreach strategy for your TG

You could share insights from your journey, BTS updates, and learnings of building the business to establish a connection with your network.

- Connect with relevant customers, investors, and industry peers.
- Use LinkedIn Ads
- Run LinkedIn influencer Marketing campaigns.

Lakshya Mittal · Answer

@katerina_dedyulya Hey I could help you out with the problem you are facing.

Helena Nordh · Answer

I definitely think starting with your company page and sharing on your personal page is the best way initially. If you do the other way around, I'm not sure what effect it would have on the company page in terms of increasing brand awareness and engagement if you're just getting started and have a very small following on the company page. If personal posts are about the company it would of course increase awareness, but if no original content is shared on the company page, there would be no incitaments to follow the page. So if you are planning on having a company page at some point it's best to start posting on the company page, because the sooner the better.

Side note: In terms of content I recommend content featuring people, and photos and videos featuring employees and founders talking, doing things, speaking about topics. Faces and humans always in my experience performs better than a link to a blog post. Sharing a video where e.g.a founder speaks about the topic often leads to more engagement and impressions than a blog post link.

Lixin Liu · Answer

As a startup focusing on customer market, I’ve run out of patience with LinkedIn. What do you think?

Katerina Dedyulya · Answer

i wonder too! i did the page for our project but im still not sure how it works.. please tag me if you know :))))

How to Linkedin for your Startup? 🤔

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