How to Design an Effective Customer Survey?

Question

Share best practices for designing customer surveys, avoiding common mistakes, and improving response rates.

Nathan Cooper · Accepted Answer

I try to avoid biased  questions and lead with neutral wording.

Sage Turner · Answer

Before sending the survey to your full customer base test it with a small group.

Justice Ojoka · Answer

I prefer designing surveys with a mobile-first approach.

Amelia Hart · Answer

To design an effective customer survey keep questions clear and concise.

Brody Clarke · Answer

Instead of asking broad questions like "How was your experience?" be more specific.

Jaimy james · Answer

One strategy I use is segmenting the audience and tailoring questions based on their previous interactions with my product.

Bella ciao · Answer

Offering an incentive  like a discount or a freebie has worked wonders for my survey response rates.

Joséphine Roux · Answer

To keep it engaging, I limit my surveys to a maximum of five questions.

Mary Mayo · Answer

I made the mistake of using jargon in my first survey. Clear, simple language is a must!

Answer

I like to add a progress  bar in my surveys, it keeps customers engaged because they know how much time it’ll take.

Parker Oliver · Answer

Mobile optimization is critical. Most of my audience won’t even bother if it’s not easy on their phones.

Conor Thomson · Answer

Do you think incentives like discounts or gift cards make a difference?

Cedric · Answer

Nathaniel Vogler · Answer

I always keep surveys short of anything over 5 minytes, and I lose people.

Owen Perry · Answer

A successful customer survey should feel like a conversation, not a chore

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