How Often Should Customer Research Be Conducted?

Question

Discuss the optimal frequency for conducting customer research and how to tailor the cycle based on business characteristics.

Mukesh Kumar · Accepted Answer

Isn’t it also about timing? Like right after a big event or launch, it might be worth gathering customer insights to see how things landed.

Amelia Waters · Answer

I'd say it’s smart to do it whenever there’s a new product or service in the works.

Rose Linda · Answer

In my experience, monthly pulse checks can help you stay proactive and avoid surprises.

Olive Loren · Answer

For me, every six months is a sweet spot for balancing insights and execution time.

Ella Reyes · Answer

Sometimes I wonder if it's more about quality than frequency.

Layla Grace · Answer

I feel every project or campaign should start with customer research, it's the foundation for success.

Phoebe Marshall · Answer

Every quarter seems reasonable to me, it align with business cycles and gives fresh insights.

Answer

I believe it depends on the product. For fast-changing industries, research should be more frequent.

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