How to Avoid Data Bias in Customer Research?

Question

Jos Bish · Accepted Answer

Try to design my research questions neutrally.

Wesley Vaughn · Answer

One thing to watch for is over representing any one group of customers.

bikrampuri · Answer

A great way to avoid bias is to use multiple data sources.

Cedric · Answer

To avoid data bias in customer research, ensure diverse and representative samples by including different demographics and segments. Use unbiased questions and data collection methods, and constantly review your methodology to identify potential biases. Additionally, involve multiple stakeholders in the research design process to get varied perspectives, which can help mitigate unconscious biases.

How to Avoid Data Bias in Customer Research?

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