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  • How many Instagram followers do you think a B2C needs to look credible?

    Thomas Halliday
    5 replies

    Replies

    Veeresh Devireddy
    At least 9999 real users with 3-4% active engagement/conversion.
    Thomas Halliday
    I trust products that have 2500+ 'real' followers with good engagement
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    Cora Genevieve Holloway
    It definitely varies but I think 10k+ followers with decent engagement (likes, comments, etc.) is a good rule of thumb. Under that and it might come across as not established enough. But the key is having an active community, not just a high follower count with zombie accounts. Focus on building real relationships!
    Hannah Grace Sullivan
    I feel like 2500 is probably a good minimum, but the engagement rate and quality of the followers matter too. If half the followers seem fake or the posts barely get any likes/comments, I wouldn't find the brand very credible even with 5k+ followers. I'd look for at least a few % engagement rate from real looking accounts.
    hongkai
    I think the number of followers isn’t as crucial as engagement. Even with around 300 followers, a brand can look credible if they have active and genuine interactions. Quality over quantity always wins!
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