How many Instagram followers do you think a B2C needs to look credible?

Question

Business Marketing with Nika · Accepted Answer

I think that when you have less it sometimes feels more credible than having more. I do not rely now on numbers. Because internet fame is not real – it is easier each day to fake it.

Thomas Halliday · Answer

I trust products that have 2500+ 'real' followers with good engagement

hongkai · Answer

I think the number of followers isn’t as crucial as engagement. Even with around 300 followers, a brand can look credible if they have active and genuine interactions. Quality over quantity always wins!

Answer

To look credible, a B2C brand typically needs at least 10,000 followers—it's the mark where features like swipe-up links unlock, signaling growth and engagement potential

Hamna Malik · Answer

Depends on the target market. Engagement and content quality are really important for building credibility. Whereas, 5k followers is a good sign to initiate engagement.

Hannah Grace Sullivan · Answer

I feel like 2500 is probably a good minimum, but the engagement rate and quality of the followers matter too. If half the followers seem fake or the posts barely get any likes/comments, I wouldn't find the brand very credible even with 5k+ followers. I'd look for at least a few % engagement rate from real looking accounts.

Cora Genevieve Holloway · Answer

It definitely varies but I think 10k+ followers with decent engagement (likes, comments, etc.) is a good rule of thumb. Under that and it might come across as not established enough. But the key is having an active community, not just a high follower count with zombie accounts. Focus on building real relationships!

Veeresh Devireddy · Answer

At least 9999 real users with 3-4% active engagement/conversion.

How many Instagram followers do you think a B2C needs to look credible?

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