How many buyer personas do we need?
Dilan Aydın
5 replies
We created 2 different buyer personas in details. Do you think we need more?
Replies
![Algimantas Malakas](https://ph-avatars.imgix.net/4869220/874fea68-52d6-435b-a01d-95ff50fdb808.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Algimantas Malakas@malaras
0-100K month = 1?
100k - 300k = +2
300k - 800k = X ?
counting "Persona" seems a bit difficult, but ANGLES is something that can multiply to infinity (I guess?)
Share
Theres no one size fits all for this question - 2 buyer personas can be perfectly fine.
Talked to the founder of DTC sunscreen company yesterday - there personas are literally "skincare nerd" or "non skincare nerd"
I think it's always best to start low and if there is significant enough interest from a demographic that's not really represented in those buyer personas, we might want to add them, especially if they're sales are growing.