• Subscribe
    1. Discussions
    2. How many buyer personas do we need?

    How many buyer personas do we need?

    Dilan Aydın
    5 replies
    We created 2 different buyer personas in details. Do you think we need more?

    Replies

    Gil King
    I think it's always best to start low and if there is significant enough interest from a demographic that's not really represented in those buyer personas, we might want to add them, especially if they're sales are growing.
    Share
    Philip Snyder
    Theres no one size fits all for this question - 2 buyer personas can be perfectly fine. Talked to the founder of DTC sunscreen company yesterday - there personas are literally "skincare nerd" or "non skincare nerd"
    Share
    Algimantas Malakas
    0-100K month = 1? 100k - 300k = +2 300k - 800k = X ? counting "Persona" seems a bit difficult, but ANGLES is something that can multiply to infinity (I guess?)
    Share