How is the role of typography evolving in visual identity design?

Typography in visual identity design is evolving toward greater flexibility, inclusivity, and digital adaptability. Designers emphasize custom typefaces, variable fonts, and responsive typography to enhance brand uniqueness across diverse platforms. With a focus on storytelling and emotional resonance, typography now plays a central role in building cohesive, dynamic brand experiences.

For me, Typography is less about readability and more about expressing brand personality.

I've noticed more brands opting for custom typefaces to stand out.

It's interesting how fonts can now make such a huge difference. A single typeface can tell you so much about a brand’s vibe.

AI, typography is getting me so customizable it’s exciting to experiment!

Noticed a shift toward my minimalist fonts lately clean, bold, and super effective.