How is the role of typography evolving in visual identity design?

Typography in visual identity design is evolving toward greater flexibility, inclusivity, and digital adaptability. Designers emphasize custom typefaces, variable fonts, and responsive typography to enhance brand uniqueness across diverse platforms. With a focus on storytelling and emotional resonance, typography now plays a central role in building cohesive, dynamic brand experiences.

I see typograph becoming more dynamic with responsive designs.

I've noticed more brands opting for custom typefaces to stand out.