How important is it for you to build a strong personal brand online?

Question

Andreas Sohns · Accepted Answer

@ato1 Social capital is so important. Building genuine connections and strong network can open up amazing opportunies

Andreas Sohns · Answer

@busmark_w_nika You are spot on! A strong personal brand can definitely help launch new ventures but it does come with added scrutiny. It's inspiring to see how indie hackers and makers on Twitter are leveraging their personal brands.

Andreas Sohns · Answer

@adrian_m_peticila Well said! Your brand truly encompasses all these elements. It's about the unique combination of accomplishments, character and integrity that sets you apart.

Business Marketing with Nika · Answer

💯 % – cause if you have your personal brand – you can create any company and your followers will more likely follow the new "product brand" – but you need to be careful, because your (personal) branding steps are under strict scrutiny and can have an impact on your business as well.

But I put my energy, especially into my personal brand and can see this in many other people from Twitter indie hackers and building public makers.

Andreas Sohns · Answer

@hosseinyazdi I totally agree. Building trust and consistently providing value are key. A strong personal brand is a byproduct of being genuinely helpful and engaged with your audience

Andreas Sohns · Answer

@can_beforesunset Absolutely! A strong personal brand can make a huge difference for entrepreneurs. It not only establishes credibility but also helps you connect with clients and partners more effectively.

Andreas Sohns · Answer

@nemanja_zunic2 I agree! it definitely depends on the type of business. Personal branding can be more critical for B2B, where relationships and trust play a huge role. But it can also benefit B2C by creating a strong connection with your audience.

Andreas Sohns · Answer

@my3_murthy Social capital and founder-led growth are becoming essential for a company's success. Building strong relationships and leading by example can make a significant impact.

Andreas Sohns · Answer

@kathe_jordan Absolutely! Trust is the foundation of any strong brand.

Andreas Sohns · Answer

@emily_willis1 I completely agree with you and Hossein. Showing up with care, presence, respect and honesty is what truly matters. Acknowledging those who helped us and sharing our knowledge with others is the best way to make a positive impact.

Keith Mc · Answer

Building trust and reliability is more important I think. Please show some support for our latest launch. (https://www.producthunt.com/post...)

Answer

Build trust, and then you will be a Brand.

Adrian M. Peticila 🟡 · Answer

@andreas_sohns - yep, it's exactly what makes you YOU. And it's your best differentiator.

Adrian M. Peticila 🟡 · Answer

You might call it:
accomplishments
personality
uniqueness
reputation
affluence
character
authority
integrity
prestige
legacy
vision
style

I call it: YOUR BRAND.

Answer

I think it’s better to calculate from the perspective of customer acquisition cost. Since traffic is very expensive and acquiring customers is difficult, if personal branding turns out to be the most cost-effective way, then it’s worth pursuing.

For example, I believe Elon Musk has saved a lot of marketing costs for his businesses through his personal brand. When a product is unknown and there is no budget for advertising, building a personal brand might be the best way to acquire customers. Maybe  'Build in public‘ also seems to follow this strategy？

I see, this is also the situation I’m currently in… Traffic is very expensive, acquiring customers is very difficult, but building a personal brand also seems challenging.

How important is it for you to build a strong personal brand online?

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