How important is it for you to build a strong personal brand online?
Andreas Sohns
22 replies
Replies
Hossein Yazdi@hosseinyazdi
I don't think "personal brand" matters much, but building trust and showing up as a valuable person (with your content and comments) does really matter when working online.
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@hosseinyazdi I totally agree. Building trust and consistently providing value are key. A strong personal brand is a byproduct of being genuinely helpful and engaged with your audience
You might call it:
accomplishments
personality
uniqueness
reputation
affluence
character
authority
integrity
prestige
legacy
vision
style
I call it: YOUR BRAND.
@adrian_m_peticila Well said! Your brand truly encompasses all these elements. It's about the unique combination of accomplishments, character and integrity that sets you apart.
Social capital
Building trust and reliability is more important I think.
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@keith_kadima_digital I completely agree. Trust and reliability are the foundation of any successful relationship, both personally and professionally.
Building a strong personal brand online is crucial for entrepreneurs. It helps establish credibility, attracts potential clients and partners, and sets you apart from competitors.
@can_beforesunset Absolutely! A strong personal brand can make a huge difference for entrepreneurs. It not only establishes credibility but also helps you connect with clients and partners more effectively.
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It depends on a type of a business, I guess. It's more important for the B2B businesses, than for the B2C.
@nemanja_zunic2 I agree! it definitely depends on the type of business. Personal branding can be more critical for B2B, where relationships and trust play a huge role. But it can also benefit B2C by creating a strong connection with your audience.
Social capital is the name of the game! Going forward, founder led growth is going to be the major determinant of a company's success!
@my3_murthy Social capital and founder-led growth are becoming essential for a company's success. Building strong relationships and leading by example can make a significant impact.
Agree with Hossein! I'm not interested in building a personal brand, but I show up with care, presence, respect & honesty for others. I think it's important for everyone to acknowledge those who helped each of us get where we are & then share our own knowledge & experience with others who come after us
@emily_willis1 I completely agree with you and Hossein. Showing up with care, presence, respect and honesty is what truly matters. Acknowledging those who helped us and sharing our knowledge with others is the best way to make a positive impact.
💯 % – cause if you have your personal brand – you can create any company and your followers will more likely follow the new "product brand" – but you need to be careful, because your (personal) branding steps are under strict scrutiny and can have an impact on your business as well.
But I put my energy, especially into my personal brand and can see this in many other people from Twitter indie hackers and building public makers.
@busmark_w_nika You are spot on! A strong personal brand can definitely help launch new ventures but it does come with added scrutiny. It's inspiring to see how indie hackers and makers on Twitter are leveraging their personal brands.
@andreas_sohns Yeah, Twitter and YouTube are my next stops but honestly, it doesn't go according to my expectations :D
Critical. Makes a world of a difference when you're a founder.
I think it’s better to calculate from the perspective of customer acquisition cost. Since traffic is very expensive and acquiring customers is difficult, if personal branding turns out to be the most cost-effective way, then it’s worth pursuing.
For example, I believe Elon Musk has saved a lot of marketing costs for his businesses through his personal brand. When a product is unknown and there is no budget for advertising, building a personal brand might be the best way to acquire customers. Maybe 'Build in public‘ also seems to follow this strategy？
I see, this is also the situation I’m currently in… Traffic is very expensive, acquiring customers is very difficult, but building a personal brand also seems challenging.