How important is a video at launch?
Jake B (Launched 11.20)
40 replies
When I go to review a page, I’m expecting a video… and it better be cool OR informative… but it better be short.
Tell me about your video preferences?
Replies
Ahmed Yassin@ahmed_yassin2
i would say so as someone who makes 100s of videos with his team
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@ahmed_yassin2 rad! In your opinion, where is the balance of high level vs technical
@chtrbx_ai i could share some advice about making a good converting video from my experience
u can dm me on Twitter https://twitter.com/hey_it_Ahmed
I would say it's important, but make sure you have other media in place first.
I consider it supplemental. If you have the time, do it, but I know plenty of people who will never watch a video.
All they want is the quick summary of what you product does.
@olive_haus I have some nice slides with screen shots and a 30 second sizzle video.
Ironically, I created the video with type frames in two hours. Really great product.
SyncSignature
@olive_haus I second that.
I don't know. I think a clear description with out marketing jargon is better. If you have to make a video to come across with the purpose of your product, fine, but make it an auto-playing gif at least.
@sentry_co I agree. I created a video that’s written in plain words so it’s super easy to understand. Not technical in the least bit. Otherwise I think you alienate a lot of folks
SyncSignature
@sentry_co damn right that is.
Motion Designer always do the thing. It looks great, straight forward message to the customers.
@vectormiller what is that?! Never heard of it?
@vectormiller Haha agree 😉
I think Its a better Idea because atthe time people video
@owen_keller yea, people seem to gravitate towards the video.
I love video, but can be time-consuming to get the content, especially with a deadline. I'm thinking of editing another animation for my site, as I feel like seeing something moving straight away is always an attention-grabber... plus, if it can explain who you are in a few seconds, it's a killer!
@jordan_from_lvh my guy… check out type frames. It’s awesome. I made a sizzle video in like 2 hrs.
I’m stuck between a commercial, a demo or a tutorial … which one do you think is perfect a launch?
(launching soon so that’s why I’m gathering feedback pretty much everywhere 😁)
@jonathantahiry I’m also launching soon and I think a sizzle reel is best. Supplemented with nice screenshots. At least that’s what I’m doing for mine
@jonathantahiry keep it short, and take the customer through a quick and easy journey from the problem they face to the solution and benefit they get. Don’t take time with a full demo, they will not watch it all.
Animated videos are the best! 😁
@annitahzl oooo do you have a good example?
@chtrbx_ai Of course! You can have a look at the video on the Gemss project page: https://www.producthunt.com/prod...
launch videos? yeah, huge fan. they're like your product's first hello. short's good, keeps people watching. cool's great for buzz, informative's great for clarity. best ones? they do both. got a fave style or one that really stuck with you?
I think i would only watch a video if i already understood and liked the product
@sweizbeatz what if you didn’t understand the product but was curious to learn more? Would you watch it?
@sweizbeatz so if I’m watching the video it’s because I actually like what I think I understand and want to learn alll about it. If the fundamental understanding isn’t grasp while reading the description then I wouldn’t go through the “hassle” of watching the video
@sweizbeatz that makes sense. I didn’t even realize. It’s pops up for me I watch and then close. But I see what you mean. I ask this because I plan to launch and wasn’t sure if I should add a video
I think a video 30-45 seconds is a great way to engage. Sometimes people don’t want to read slabs of text or see a ton of images. A short explainer video can go along way. But it should be showing how quickly and easily it takes the customer from point A (problem) to point B (solution)
I would say not that important, but it must tell people what your product is and when to use the product, and if it is a tool make sure to explain features clearly.
Its important, as its better not to regret anything afterwards.
if the video is interesting it can be on 50-60 second.
Videos are great, but have you considered interactive demos? It's like bringing the product to life right on the landing page.
Crucial! A launch video adds a personal touch and engages users instantly.
The video shows your product from the other side depending on how the editor shows it. But if there is a product video at launch, then the chance of becoming the best product of the day will increase.