How do you translate / localize your content?

Question

I was working with a social media platform that localized content. It gave me the idea that every product can localize itself to capture larger markets. The first step could be to simply get the content translated.

What text, audio, video and image translation or localization tools have you used?

I found these:

Image: https://www.producthunt.com/posts/translate-photo (hunted today)

Video: https://www.producthunt.com/posts/translatevideo

Share your recommendations. :)

Accepted Answer

You might want to check out this product launched recently: https://www.producthunt.com/post... It offers video translation and can clone the original voice, even in multi-speaker scenarios, to regenerate the audio in other languages while preserving the same emotions.

Kate Ramakaieva · Answer

Suported, will keep an eye o Translate.Photo, congrats on the launch!

Gurkaran Singh · Answer

When it comes to translating content, it's like teaching a universal language class for your product! From using image translation tools to video localization software, the possibilities are as diverse as deciding what to watch on Netflix. So, ready to make your product multilingual like a linguistic maestro?

Donald Sang · Answer

Nice and useful for me

Keith Mc · Answer

Support shown, congrats!

Answer

When localizing content for broader markets, tools like Coloktoto for text and video are essential. At Social Chic, we focus on both automated and manual translation methods to ensure accuracy and cultural relevance. For images, using dedicated platforms can also enhance engagement.

Answer

I like the idea of this tool :)

Alex AI · Answer

Great idea! This is something that would really be needed!

Would it also be able to provide ideas on how to improve the photos?

Alexander Melnyk · Answer

Here's how I approach this process:

Understanding the Market: Before starting the translation and localization process, we conduct thorough market research to understand the cultural nuances, language preferences, and local trends of the target market. This helps ensure that our content is relevant and resonates with the local audience.

Professional Translation Services: We collaborate with professional translation agencies or native-speaking translators who specialize in our industry. This ensures that the translations are accurate, contextually appropriate, and maintain the intended meaning of the original content.

Localization Beyond Language: Localization goes beyond mere translation. We adapt our content to fit the local culture, including adjusting idioms, colloquialisms, and examples that are culturally relevant. This includes modifying images, colors, and design elements to align with local preferences and norms.

Localizing Technical Content: For SaaS products, technical content such as user manuals, help guides, and product documentation must be localized with precision. We ensure that technical terms are accurately translated and that any region-specific regulatory requirements are addressed.

Content Management System (CMS) with Localization Support: We utilize a CMS that supports multilingual content management. This allows us to efficiently manage, update, and maintain content in multiple languages, ensuring consistency and accuracy across all versions.

SEO and Keyword Localization: SEO is a crucial part of our content strategy. We conduct keyword research for each target market to identify locally relevant search terms. Our translated content is then optimized for these keywords to improve visibility in local search engines.

Quality Assurance: Before finalizing any translated content, we implement a rigorous quality assurance process. This includes linguistic and functional testing to ensure the content is error-free, contextually appropriate, and functions as intended in the local environment.

Continuous Feedback Loop: We actively seek feedback from local users and stakeholders to identify areas for improvement. This feedback loop helps us refine our localization process and make necessary adjustments to better serve each market.

Legal and Regulatory Compliance: We ensure that all localized content complies with local laws and regulations. This includes data privacy laws, industry-specific regulations, and any other legal requirements relevant to our product and content.

Localized Customer Support: In addition to localizing content, we provide customer support in the local language. This enhances the customer experience and builds trust with our users.

Answer

Text can be translated with Google Translate.Video translations might use Rev.com. For images, Canva can help with text.

Answer

Use Microsoft Translator for text, TranscribeMe for audio, and Snagit for image localization.

Brian Perez · Answer

According to me! Translating or localizing content involves adapting it to different languages or cultures so that it resonates well with diverse audiences. This process ensures that the message is clear, relevant, and culturally sensitive, making it accessible and meaningful to everyone who engages with it.

Answer

DeepL works well for text translation. For videos, try Subtitle Edit. Photoshop can be useful for images.

Answer

Localizing content is a game of strategy and innovation, and it’s cool to see you exploring these tools. I’ve used a mix of text and video translation tools, and while some were good, others were like trying to fit a square peg in a round hole.

Harsha M V · Answer

looks interesting!!

How do you translate / localize your content?

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