How do you measure effectiveness of your marketing campaigns?

Question

This is generally a tricky one since there are attribution troubles. What ways have worked for you?

Alexis Khvatov · Accepted Answer

@gauravgoyal_gg The challenges of measuring Return on Investment (ROI) of marketing campaigns include difficulty in attributing profit and revenue growth to the impact of marketing initiatives, integrating ROI into overall business line calculations, and accurately measuring the return of each program based on variable campaign investments

Sherry Xena · Answer

It mainly depends on whether the marketing activities bring actual income, and mainly depends on the input-output ratio

Alexis Khvatov · Answer

When it comes to measuring the effectiveness of your marketing campaigns, you'll want to get strategic.

After all, obtaining your desired results is why you put in the effort in the first place! Taking a Tony Robbins-esque approach and infusing some positive energy into the equation, you'll need to ensure that your KPIs are suitably aligned to accurately measure successes and challenges.

Once those are established, decide which metrics will be most valuable for measuring progress.

Getting clear on what needs to happen each step along the way, you should have no problem checking your campaign's efficiency in a meaningful manner. Now that's what I call effective!

Ksenia Khriptovich · Answer

The more leads, the better 😁 
Google Analytics and UTMs help greatly to track where they come from!

🔨 Travis Page 🔨 · Answer

Depends on what stage of the funnel it is!

Nick Mazikov · Answer

The arrival of new startups that need our help. By the way, if your startup is also facing the problem of financing, feel free to contact us. We'll help you close the deal

Anastasia C · Answer

it's tricky. I believe it depends on your goal. 
for example, if we use KOL for impression, then the number of page views is important. if we use it for sales, then revenue is important. if we use it to train AI, then conversion rate matters.
don't think there is a magic formula

Answer

There are several metrics that can be used to measure the effectiveness of marketing campaigns, including:

Conversion Rate: the percentage of individuals who take a desired action, such as making a purchase or filling out a form.

Return on Investment (ROI): the financial return on the money invested in a marketing campaign, calculated by dividing the revenue generated by the cost of the campaign.

Click-Through Rate (CTR): the percentage of clicks on an advertisement or link compared to the number of times the ad was displayed.

Answer

Digging into the golden nuggets of Advertising and Success stories, definitely worth the research/money making opportunities, tracking info etc... :) https://www.ogilvy.com/ideas/ogi...

Gaurav Goyal · Answer

@anastasia_chow Yeah, that's right. For us, attribution is a trouble.

Gaurav Goyal · Answer

@nick_mazikov Okay. I thought we were discussing about marketing campaigns :)

Gaurav Goyal · Answer

@alekswatch Thanks. What challenges do you face in doing this?

How do you measure effectiveness of your marketing campaigns?

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