How do you grow a community around the product?
Sanket Goyal
13 replies
We all know that a community can increase sales and grow the product. But it’s hard to make people interested in the product before it is launched. How do you unite people in a community and stir up interest?
Replies
Michael Lam@lamtoi
Its the question that I want to ask as i would like to know everybody's experience. Building a community around the product is of course very fruitful for marketing and sales. I have watched a few other communities to operate where there are sorts of typical leaders who wish and are capable of connecting people. They also apply disciplines for members to follow, meanwhile they produce real or remarkable values for their members. The cases are worth for us to try then...
Share
Why do you want to create the community before the product is launched? Its like gather people for an event that is not even announced.
Better find what people can share or brag about while using your product, thats going to be your community core. Then find the best way for them to do it. Community is built on communication, right, so find what people want to communicate and make it easy for them.
Show up every single day with relevant insights, updates and responses to community feedback. Super challenging but very rewarding as well!
We started from just messaging like "Hey, as an X do you do Y often? Is it an annoying task?" And when we start receiving YES - we started to do Manually what should our product do in future. So people were pretty happy because we solved their problem and make their wok easier
Comment Deleted
Find right people invite them to test out and using their feedback to help your product get better. From their perspective, your team respect and think highly of their feedback, so they will become loyal user try to make co- creation happen.
Great question, Sanket.
It's a two-way process: if you support others during their launches, engage in their discussions, share insightful content, and offer assistance, you are building a community.
Once you have a strong following and people appreciate your contributions, it can significantly benefit the growth of your product. As people become familiar with and interested in your platform, they are more likely to check it out and give it a try. The rest is up to the performance and quality of your product.
Lancepilot
Get people on calls, hang around on their profiles for a while and have genuine communitcations!
To build a community around your product, you would want your customers to be actively engaged in the product building journey. Create a public feedback board, allow customers to talk openly about the good, bad and ugly about your product. actively engage on their discussions. Let their ideas reflect on the public roadmap. Let your users be your salespeople.
Vidiofy
Tap on the community of others. If your industry has a few big boys competing, reach out to their community by asking users what they wished they could have that is currently not provided.
Then, get them involved in watching the product grow with feature requests and deliveries and demos of new features or functions. Once they feel involved, they'll be more interested in sharing your product as they have some skin in the game.
Scade.pro
Hey there, I totally agree - building up a community pre-launch can be quite the challenge! One approach that I've witnessed great success with is showcasing the 'making of' the product. It's fascinating to see a product's journey from idea to execution. Offering peaks into this development process not only builds anticipation but can also invite constructive feedback from the potential user base. Plus, engaging people emotionally in your story can turn them into authentic advocates for your product.
Service Shark
I try to communicate via LinkedIn in a gentle way. It is important not forcing one to do something. Therefore, soft communication works most times. In the end, it's their decision whether to give support or not.