How do you ensure your emails don't land in spam?

Question

Hey Folks,

I'm wondering what do you do to ensure your emails don't land in spam?

Etiene Dalcol · Accepted Answer

@nerijuso I want to second this. I also want to recommend against sendgrid. I migrated out of mailchimp to them because of pricing, and then started having too many issues with spam. Now I'm using sendinblue/brevo and while not as good as mailchimp, I'm satisfied with it for the pricing.

Nerijus · Answer

Hi. First of all you need to use reliable mail sending service (ex. mailerlite, sendinblue, mailchimp). Second I always test emails with the email testing tool for example https://www.mailgenius.com/. Emails testing tools allows to get better view of your email message. For example what is email score, also DKIM and SPF records are correctly configured and many other things. Hope this will help you ;)

Adam Cooper · Answer

Avoiding the spam folder can be tricky, but it's doable. Start with a solid subject line - no all caps or excessive exclamation points. Make sure you're sending to folks who have opted-in and keep your email list clean.

Jijo John · Answer

You can by writing great emails and sending it from a verified domain. I am launching an AI tool so you can write and reply great emails, click launching soon and follow now

Drew "Sales Playbook Builder" Williams · Answer

Try sending direct mail.

Rosalie Steame · Answer

One of the most important aspects of email security is domain authentication. Mail domain authentication ensures that the sender of the email is who they say they are and the recipient can trust the email. On this site you can find a lot of useful information that will help you understand what is SPF

How do you ensure your emails don't land in spam?

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