How do you differentiate your product from your competitors?
Vlad Zivkovic
58 replies
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Swapratim Roy@swapratim_roy
By building a strong bank grade security foundation around SaaS service while others focus on more fancy features.
The reason is simple. While building Marvin XR (www.marvinx.com), our focus was on two things - 1. Enterprise customers 2. GDPR law in EU.
While our competitors focused on more AR features, we focused on security so that even enterprises can adopt them without worrying. Security clearance is one of the biggest challenges for enterprises while purchasing/adopting a new solution.
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It's ok to have competitors that are similar. It's a big world out there and any big market will have a few players.
That said, I try to have at least a few unique features. Even if those features do not provide the bulk of the value, it can help in customer conversations.
UX Playbook
All products are basically the same IMO, so the only way to make yours stand out is customer service. I see many tech founders ignoring this part, huge loss in revenue
I was trying to differentiate by adding some different features and found out it was not the answer. (Sometimes maybe) Very difficult to achieve this by keeping the product simple and intuitive.
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It seems to me that the basis of the product should be its own unique vision of the product. Copying other people's products or trying to specifically stand out from others is doomed to failure if your product does not have its own unique concept at the core.
@nickanisimov It doesn't always need to be unique, there are a lot of successful products which are just alternatives to already existing ones.
darklens
By comparing our solution to competitors directly. It's the most efficient way because the users might already have a concept or an association based on the competitor, so we can better highlight the differences.
Another way is showing how our solution interacts with non-competitor solutions. Like GitHub Actions for example.
We differentiate by going out of our way to the most extreme for User Experience. Do you think this is a good strategy? @vladimir_zivkovic
Btw we're launching soon, would love to hear your thoughts on our product: https://click.myways.ai/resumera...
Mentor.AI
At ProApp, we take pride in offering a unique approach to learning design that sets us apart from the competition. Our platform not only provides comprehensive courses on various design tools and techniques but also emphasizes practical, hands-on projects that allow learners to apply their knowledge in real-world scenarios.
Additionally, we have a vibrant community of passionate designers and mentors who are always ready to support and provide valuable feedback to our users. This collaborative environment fosters growth and ensures that learners get the guidance they need to excel in their design journey.
Oh, and by the way, if you want to explore ProApp further and see what we have to offer, feel free to check us out on Product Hunt! (https://www.producthunt.com/prod...) We'd love to hear your thoughts on our launch!
We look at problems leads and customers are facing with existing solutions and think about how we can solve that, essentially finding a gap in the market. Delivering high-stakes exams to University Students in South Africa, we had to deal with load-shedding and experienced tonnes of problems with existing proctoring solutions. We realised that there was a space for a new, low-internet requirement proctoring solution. A big part of our ethos is also listening to what our customers want from our platform and doing our best to implement those features (within reason).
Kraftful
Listening to our user's feedback by using ai (you can try out here at kraftful.com)
Kraftful
We seek to build an exceptional product + great brand!
IXORD
Features that other competitors cannot provide.
By understanding the problem and create solutions for the pain-points not addressed by your competitor and also by creating user-friendly solution for the same pain-point catered by the competitor if there solution is not user-friendly.
I believe the most important aspect is true insight oriented product and it is hard to catch
Don't be afraid to highlight your strengths and what makes your product or service the best choice for your target audience. Be confident in your product and your ability to succeed in the market.
Lettre.app
By NOT being an AI product in this market :P
Btw, @vladimir_zivkovic , we are launching our Open Beta soon!
You can find more at our website (and hopefully sign up for the beta) -> (https://www.lettre.app/)
@atik_hossain Not very difficult to differentiate without AI now days :) Sure I will support your launch!
NotesNudge
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in a world buzzing with complexity, our focus is to declutter and simplify.
our value lies not in complex features, but in a seamless, friendly interface. we're a soft whisper in a world of noise.