What is your product USP (Unique Selling Proposition)?
Vlad Zivkovic
11 replies
Product Hunters explain your product USP, and what makes you stand out from the crowd in the market?
As a founder of Freelance network Wewaat our USP 4 categories are as follow:
Differentiation: Unlike other freelance networks we don't work with individual freelancers, we work only with freelance teams.
Convenience: Our teams of freelancers are preassembled so clients can instantly hire the whole team.
Quality: Every freelancer is vetted for their skills before joining or forming a team.
Price: Teams of freelancers are 60% more affordable than in house teams.
Share your product USP!
Replies
André J@sentry_co
Digital peace of mind
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I always thought it was Unique selling point 😅
Hi Vlad,
Love how you stated your USP in terms of categories.
I recently studied 129 USP's of leading brands across 10 different industries, and I identified a total of 17 themes that most USP's fall into.
- Emotional Connection
- Lifestyle or Identity
- Simplicity
- Outcome
- Health & Fitness
- Societal Impact
- Quality
- Category Leader
- Opportunity
- Customer First
- Luxury/Status
- Affordability
- Expertise / Specialization
- Reliability and Performance
- Heritage / Trust
- Extreme Niche
Great USP's nail at least one theme, and some hit on several at once.
If you'd like to see examples to get your creative juices flowing, you find them here: https://paulchittenden.com/uniqu...
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@nuno_ms_reis This is a good product for the Product Hunt community! Many marketers are here chasing the growth.
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