How do you acquire your users as a startup company?
Tony Yan
15 replies
I am trying following ways:
1, Community - reddit, indiehackers.
2, Social media - twitter, linkedin
3, SEO - create more than 10 articles per day using our tool
4, SEM - still trying
5, My own networking
Replies
Igor Pavlov@igorpavlov
Quilgo
6. Digital marketplace (Google Workspace in our case as we are integrated with Google).
7. Product Hunt?
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@igorpavlov thanks, Is google marketplace a good marketplace to get customers?
Quilgo
@zhitao_yan It can be really good, but you of course need to build an integration with some of google products.
@igorpavlov is it easy to get your product on google marketplace? (Given your product used GCP for example)
Quilgo
@mila_dymnikova if you have a relevant integration that complies with google TOS, then, yes! here is our example: https://workspace.google.com/mar..., we were able to get around 56M downloads over time
Figure out where your audience hangs out and what type of content & engagement works out for the best. I personally run experiments rather than doing everything at once. Say engage on Twitter on specific topics related to your business for X amount of time consistently and evaluate how many users it brings at the end. Thus you can evaluate which channels work best and what is your cost of acquiring users (including your own time)
Between
Cold outreach isn't dead, provided it is highly personalized. It's also a great way to see if you're solving an unmet problem.
Just be honest and say you're working on building something for problem X, and if problem X is painful enough people will respond.
DecodeBills
@between_team In YC, this is pretty much the default thing we're taught to do. Second it!
In short, it's all about spending a bit of time finding out where there is a high density of people within your ICP and studying how they do product discovery.
As soon, as you've done that and narrowed it down to 2-3 distribution channels/tactics (Could be Reddit Sub Threads, Product Hunt, and Twitter) then I would go all-in on those 2-3 until you can either confirm or disprove that it's the right distribution channel, and then you can adjust or try out a different distribution mix.
If you start out with too many tactics or bets, you'll not do any of them well enough to be able to evaluate if it the channel/tactic works and thereby waste your time.
Mostly social media and Slack channels.
Btw we launched today; if you can support us, it would be awesome! Thank you!
I think using social media platforms to promote your product or service and engage with your target audience would be the best way. You can run targeted ad campaigns too. You can also make videos of your product and upload them on Youtube because people nowadays intend to see videos more rather than read anythin