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  2. When should a freemium SaaS product add price plan

When should a freemium SaaS product add price plan

Tony Yan
5 replies
Hi, All We are building a SaaS product that will use the freemium model. My question is should we add a price plan on the first day we launch the product or we launch for free first and tell the users we will have a price plan in the coming days?

Replies

Brittany Joiner {Britt the Builder}
Brittany Joiner {Britt the Builder}
Trello Tip Generator and Newsletter
Trello Tip Generator and Newsletter
I say launch that price plan asap. Best way to validate an idea is see if people will pay you for it!
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Ivan Ralic
Collabwriting
Collabwriting
If I understand correctly you ask if you should launch free version as soon as possible, and then (when ready) launch the paid version as well? If this is the case, than I would suggest to launch as soon as possible the lighter (free) version. This way you can learn a lot: āžœ What's the right pricing (Sales) āžœ What are the pain points they are trying to solve (Marketing) āžœ How your users interact with the app (UX) āžœ Is your app buggy or already production ready (Product) And then, based on data received from the Free version you will have everything you need for a proper launch of you Premium price plan.
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Tony Yan
Content Quality Score(E-E-A-T)
Content Quality Score(E-E-A-T)
@ralic Thanks a lot! Our product was in invite only test currently. We plan to public launch in June. There are 2 choices for us to launch the product: 1, Launch free version first and let the users know that our price plan will be ready soon. Pros is we can save some time. Cons is we have to wait longer time to know if users would like to pay for the product. 2, Launch the product with price plan, free plan and paid plan(with no price but with a contact us button). Pros is we can see if some uses would contact us to pay as the earlier stage, Cons is we need take some time to design limitation of our free plan and paild plan. My co-founder choose the 1st choice and I choose the 2nd choice.
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Ivan Ralic
Collabwriting
Collabwriting
@zhitao_yan depending on your app, your pricing model and your spending you can maybe mix these two together. If there are no huge expenses for you for PRO users, I would suggest: āžœ Launch as soon as possible with a 1-month PRO trial for all āžœ Create a time-limited lifetime deal or a good discount to capture early payers If 1 month is not enough to develop limitations then give everyone one additional month for free because they've supported you early šŸ˜„ Maybe this is not the right approach for your particular case, but I would always suggest to launch as soon as possible and then try and figure out the way to solve the rest. And that's where: āžœ Lifetime deals āžœ Free trials āžœ Discounts āžœ Simply ignoring free users going against limitations may come handy šŸ˜„ That's for you two to decide. You know the best your app and your audience, sit down, think outside the box and figure this out šŸ˜„
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