How do holidays like Thanksgiving affect the launch?

Question

We've launched our product and there's a little concern that because of the holidays, everyone is starting to get more distracted by their worries and household chores. What do you think?

Nico Spijker · Accepted Answer

There will definitely be less traffic than a regular Thursday. It'll probably not be as visible at the start of the day since it's mostly Europe/Asia, but US traffic won't pick up things as much as it usually does towards the end of the day.

Also expect more meme/thanksgiving related launches.

Nico Spijker · Answer

@xavier_jj Yeah, it's all-round for most tech stuff, December tends to be a sluggish month overall in terms of engagement.

Nico Spijker · Answer

@konstantin_elovenko Yeah loads of people have tomorrow off/companies have office parties.

It's common for things to slow down either way though towards the end of the day, unless you have a lot of contacts in the US/Latam :/. (you'll see the same for other products as well)-- Went ahead and supported though, best of luck with your launch. ✨

Konstantin Elovenko · Answer

@nicolaas_spijker That's why we decided to launch today, in hopes that maybe the flow will still be normal. But I have a feeling it's a little sluggish today, too

Konstantin Elovenko · Answer

@nicolaas_spijker Thank you very much! It's a pleasure!

So the only option is to knock in person to friends/acquaintances from there?

Sarim Khalid · Answer

Also planning on launching today so had the same question. I am not US-based unfortunately so did not even consider this...

Xavier JJ · Answer

@nicolaas_spijker Do you think other platforms are the same? Whereby having a holiday lead to lesser traffic.

Tornike Tsiramua · Answer

Happy thanks giving from Georgia (country)

Konstantin Elovenko · Answer

@nicolaas_spijker Don't know how you can revitalize people in the middle or near the end of the day?

How do holidays like Thanksgiving affect the launch?

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