How did you launch MVP without PH?

Question

I'm so happy! Yesterday we launched the MVP of our product and are already receiving our first audience. We still have a lot of updates to do to launch on ProductHunt, but I’m already thinking about increasing the audience.

How did you find your first audience without the power of ProductHunt?

Gong Zijian · Accepted Answer

Launching an MVP without Product Hunt involves leveraging a mix of direct outreach, social media platforms, and niche forums where your target audience hangs out. It's all about building relationships and creating buzz organically in communities that care about your product.

Michael Shver · Answer

I see many people are growing their following on Twitter and LinkedIn, but it works better when you focus on building your personal brand and just talk about how you work on your product. For example, #buildinpublic or #buildinginpublic are quite popular hashtags with active users.

But it can be tricky to find your target audience sometimes. For example, our audience is soccer pros, and they don't cross over with IT developers and entrepreneurs as much as we'd like 😅

We've launched today too, by the way. We'd be glad to hear your opinion! 👇
producthunt.com/products/steerer

Jonni Gani · Answer

I would try Twitter.

Reddit is notoriously tough but likely worthwhile.

Yuki · Answer

For us just building an email list using lead magnets in reddit/fb groups!

Dima Isakov · Answer

@michaelshver Thanks! I appreciate your details 🙏

Dima Isakov · Answer

@mho22 I have a small channel in Telegram where I share my experience with other designers. This is the first audience to discovered my product. Next, I plan to share it with my Gumroad customers who have been supporting my creativity since 2017. All this time I've been sharing my free digital products with them.

Dima Isakov · Answer

@jgani Thanks! I'm having trouble finding an audience on Twitter. Sharing from 2018, but the result is not encouraging.

Pulin Yu · Answer

Launching an MVP without Product Hunt relies on leveraging your network and focusing on where your target audience congregates online. It's all about direct engagement and feedback, which can often lead to more meaningful insights than broader platforms.

Dima Isakov · Answer

@mho22 Also, more difficult way, but much needed, is creating social profiles for the project where I will share articles and share the mission of the project. My audience is on Behance/Dribbble/Creative Market and they are all creative people who this creativity is needed.

Dima Isakov · Answer

@zijian Thanks much! Great tip!

Dima Isakov · Answer

@jgani This is an international service. These are two groups of users: creative people/studios and buyers of digital goods.

Dima Isakov · Answer

@yukioyama Thanks for details!

Jonni Gani · Answer

@dima_isakov What's the target demographic for your product Dima? Twitter is full of small indie makers. Many people do very well selling small tools to them on Twitter.

Yannick · Answer

How did you find your first audience without PH ?

How did you launch MVP without PH?

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