How can startups leverage Product Hunt to gain early traction?
Austin Armstrong
24 replies
Replies
Iulian D@idowbmarc
Stay active in the discussion section after your launch. Answer questions, respond to feedback, and engage with users to build relationships.
Share
When you launch, ask your community, friends, and team to engage with your post, upvote, and share it. Early momentum on Product Hunt helps increase visibility.
From my own experience and with the startups I advised for their launch, itโs more about viability and โexposure momentumโ than early client acquisition.
1) PH is good to get visible and test your value prop to see it attracts people to your product/site.
2) itโs Great to get feedback on your product to iterate and improve fast.
But unless your product really target PHโs audience, most of people are just curious but not buyers.
I'd recommend having a 'story' behind your product. People here respond really well to narratives about why something was built.
I think before the launch product, their team has to be active in Product Hunt because of how excellent your product is, but if the user can't find it then we don't get any attention.
They can use it primarly for one thing: a backlink to their landing page.
After being a daily Product Hunt user for about 6 months now I have discovered that this is the most useful thing you get from Product Hunt.
You get traction also, but 0 users...
Aiswers.com
Once launchded, we did get some attention from the community. It's giving a good boost.
Definitely leverage PH to reach potential B2B customers! Share concrete examples of how your product can boost their revenue or cut costs. For instance, if you're launching an AI writing assistant, highlight how much time and ๐ฐ it can save businesses on content creation. Show real-world numbers. Also engage with the community, build relationships, and get feedback from potential customers to improve your offering. PH is a great place to get early traction for B2B!
Great question! This question hints at one possible answer to another question, which is: "why should I launch on PH?".
To come back to your question:
* Sell to businesses/entrepreneurs rather than consumers. PH is probably not the place for reaching consumers one by one, although word-of-mount can play a role.
* Try and show hard numbers about how what you are selling can grow your customers' revenue or reduce their expenses.
๐๐ฐ๐ณ ๐ฆ๐น๐ข๐ฎ๐ฑ๐ญ๐ฆ, ๐ง๐ฐ๐ณ ๐2๐ ๐ฆ๐ฏ๐ต๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ฏ๐ฆ๐ถ๐ณ๐ด ๐ต๐ฉ๐ฆ ๐๐ธ๐ฐ๐ณ๐ถ๐ฎ.๐ฏ๐ฆ๐ต ๐๐ข๐ข๐ ๐ ๐ข๐ฎ ๐ญ๐ข๐ถ๐ฏ๐ค๐ฉ๐ช๐ฏ๐จ ๐ฉ๐ฆ๐ณ๐ฆ ๐ฐ๐ฏ ๐๐ฆ๐ฑ๐ต 13 ๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ด ๐ข ๐ฏ๐ฆ๐ธ ๐ณ๐ฆ๐ท๐ฆ๐ฏ๐ถ๐ฆ ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐บ. ๐๐ฐ๐ธ ๐ด๐ฐ? ๐๐ฆ๐ญ๐ญ, ๐๐ง ๐บ๐ฐ๐ถ ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ฎ๐ข๐ฌ๐ฆ ๐๐ข๐ข๐ ๐ช๐ฏ๐ต๐ฆ๐จ๐ณ๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ฆ๐ข๐ด๐ช๐ฆ๐ณ ๐ง๐ฐ๐ณ ๐๐ข๐ข๐ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด, ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ ๐ข๐ฏ๐ฅ ๐ด๐ฆ๐ญ๐ญ ๐๐ธ๐ฐ๐ณ๐ถ๐ฎ ๐๐๐๐ด ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ข๐ณ๐ฆ 10๐น ๐ฆ๐ข๐ด๐ช๐ฆ๐ณ ๐ต๐ฐ ๐ค๐ข๐ญ๐ญ ๐ต๐ฉ๐ข๐ฏ ๐๐๐๐. ๐๐ฆ๐ฆ ๐ฎ๐บ ๐ฑ๐ณ๐ฐ๐ง๐ช๐ญ๐ฆ ๐ง๐ฐ๐ณ ๐ฎ๐ฐ๐ณ๐ฆ.
Definitely consider building up some buzz before and during your PH launch. Reach out to your networks, do some guest posting on relevant blogs, run some paid social media ads, etc. Use PH as a focal point but create anticipation and interest through other channels. And make sure to be super responsive and engage with the PH community during your launch! Leverage that momentum and direct interested people to your site/app.
Definitely! A few tips for startups launching on PH: 1) Focus on conveying the unique value prop and key benefits succinctly. Get right to the point of how you solve a real problem. 2) Visuals are key - use eye-catching imagery, gifs, or a short demo video to quickly show what your product does. 3) Engage with the PH community by responding to all comments and questions. Build relationships. 4) Have a clear CTA, like an exclusive PH discount or incentive to try your product. 5) Spread the word and ask your network to support your launch. Every upvote counts! Hope this helps and best of luck with your launch!
Launching on Product Hunt can definitely give startups a good initial boost in traction and visibility. Some key things to focus on: 1) Make sure your PH listing really highlights the value you provide and what makes your product special. Use numbers/data if you have it. 2) Engage with the PH community - respond to comments, questions, etc. Build relationships. 3) Leverage your existing network to drive upvotes and supportive comments, especially in the first 24 hours after launch. 4) Have a plan to convert PH traffic into leads or users - optimize your landing page, have a special PH deal, capture emails for follow-up, etc. PH can provide great exposure but you need to be strategic to maximize the opportunity!
Absolutely! PH can be a great launchpad for B2B startups. A few tips: 1) Highlight clear ROI numbers about how your product grows revenue or cuts costs for biz customers. 2) Engage with the PH community, respond to comments, and incorporate feedback to refine your messaging. 3) Prep some press releases to amplify your PH launch across other channels to maximize buzz. 4) Consider special promos/discounts exclusively for the PH audience to incentivize signups. PH is all about that early adopter crowd!
Trangram
Launch their products on PH first (to earn some backlinks), I guess?
good question! i was thinking about it and for me ... launching on Product Hunt is like throwing a party for your startup and hoping the cool kids show up. The key is to hype it up!
Pick a day with less competition or when your target audience is most active. Product Huntโs daily leaderboard can be less crowded on certain days, helping your product stand out.
Craft a thoughtful and engaging launch post that explains what your product does, why itโs unique, and why it matters. Include screenshots, a demo video, or a quick walkthrough.
Make sure your listing is compelling with a clear description, high-quality visuals, and a strong value proposition. Your goal is to capture attention quickly.
I feel focusing on creating a solid, helpful product page helps. A clear description, engaging visuals, and getting your community involved on launch day really sets things off.
Startups can use Product Hunt to gain early traction by launching their product there to tap into a community of tech enthusiasts and early adopters. Engaging with the community, gathering feedback, and building buzz around your launch can drive visibility and initial user adoption. Itโs also a great way to get valuable insights and build relationships with potential customers and influencers.