How brand positioning works on social media

Positioning is everywhere. Brands and, corporates are doing a lot of strategic work behind the room just so that you have in a corner of your minds. The same principles work on social media. It's even crazy with platforms favoring volume. Amidst all this chaos, it's quite crucial to forget the position. At the end of the day, it comes down to this. 📌 Why should people follow you and not the other guy? 📌 Why should they engage? 📌 Why should they work with you? Your positioning helps them answer these silent questions before they even interact with you. ❌ Contents. ✅ Contents that reinforce your message. ❌ Generalised offers. ✅ Well packaged specific offers. ❌ Trendy Reels. ✅ Reel that educates and entertains. ❌ Spam DMs. ✅ Humanised 1 on 1 DM. ❌ Bland bio. ✅ Your brand value proposition.