How are you identifying competitors to add to your pitch deck?

Question

What tools or strategies do you use to pinpoint relevant competitors, and how do you decide which ones to feature in your presentations?

Simon🍋 · Accepted Answer

G2 reviews + social listening tell you more than their landing pages.

Gurkaran Singh · Answer

I rely on a mix of market research tools and a little bit of good old-fashioned internet sleuthing to identify competitors. After all, who knew that researching rivals could feel like online dating for business? Speaking of which, "Her Ideal Match" is also a great example of using data science to fine-tune profiles—just like we do with competitor analysis!

How are you identifying competitors to add to your pitch deck?

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