Hi! I've worked for three years in digital marketing. AMA.
Kelly Nguyen
19 replies
Hi! I've worked a few years in digital marketing (commercialization for apps first and then jumped to the marketing side).
Would love to have some insightful discussion here about people's general confusion/ specific questions. Would try my best to answer them!
Replies
GuillaumeDSM@guillaumemdsm
Launching soon!
Hello Kelly!
We are considering contacting influencers to communicate around our project, do you have any advice on how to find them and how to make business with influencers?
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@guillaumemdsm Which social media do you plan to reach out influencers on?
@guillaumemdsm For influencer marketing for tools, I'd say Youtube > Tiktok = Instagram. Youtube has the highest probability for yielding a high amount of views and the corresponding coversions. Tiktok is likely to yield a high volume of traffic but the conversion rate remains unstable.
Launching soon!
@kelly_happicat Interesting, so Youtube first, thanks!
Do you have any experience in tools to find and contact influencers?
Launching soon!
Hey Kelly, what were the biggest challenges you faced with Instagram marketing?
@kshitij11 Content saturation. Instagram is highly commercialized and you normally end up with a higher bid if your product falls in to the following categories: Fashion and Apparel, Beauty and Personal Care, Home Decor and Lifestyle, Travel and Experiences. Ad contents are extremely important in these cases.
Launching soon!
@kelly_happicat we're building something to fix that with DM marketing. It helps you open a 1:1 direct channel with your audience and automatically run high converting campaigns & automations. Would you like to try out and give us some feedback from a marketer's perspective about what you like/could be better?
does PPC ad with LinkedIn or similar sites work for high ticket web dev services? 🤔 if so, how does a good ad monthly budget looks like to target the US East Coast timezone? Or would it be better to sell a low entry product instead?
@matt_bonacin Hi Matt thanks for the question -- I would say if you're marketing high-ticket service either do a lead advertising (collect people's email/contacts and then have a BD to do the outreach) or build personal connections (build a community or DM business owners on LinkedIn). Pure advertising may not work the best since people have to have a higher trust for high ticket products.
Launching soon!
I'm glad to hear about your experience in digital marketing! It sounds like you have a lot of valuable insights to share.
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Hi Kelly,
Thanks for hosting this AMA! I run a strategic sound design agency with over 15 years of experience and have recently shifted to a monthly strategic sound design subscription service. I believe I am the only sound design agency worldwide offering a SaaP, especially with a strategic approach. I regularly create LinkedIn content, including weekly quote remixes to showcase the power of sound and consulting-focused carousels about sound advantages.
To reach more of my target audience without advertising, what strategies would you recommend? Should I explore other channels, different content types, or more collaborative posts?
Thanks for your insights!
@herwig_kusatz Hi Herwig thanks for the question -- if you are targeting the US I'd say try Reddit. Get a certain amount of karma(100+ recommended), find the right subreddits to promote, and create your content with link to your product/service.
@kelly_happicat Thank you for your insightful suggestion!
I'll definitely explore Reddit and work on building karma.
@herwig_kusatz Sounds good! Feel free to check out my other post about Reddit hope this helps! https://www.producthunt.com/disc...
@kelly_happicat Thank you, Kelly. I will read the Semrush blog article; it looks very helpful. P.S. I don't usually use Twitter for messaging. I just tried to DM you, but Twitter does not allow me to send a message.
That's awesome, Kelly! What's the most effective digital marketing strategy you've used that yielded the highest ROI?
@elaineluyi Depending on the specific marketed product and the budget. Here are some startegies I've tried and found useful.
- high budget + e-commerce: Google shopping ads, Tiktok influencers
- low budget + entertainment app: Tiktok ads, Tiktok creative challenge, Youtube influencers
- medium budget + appearl: Instagram influencers
- low budget + web tool: Reddit organic content
Three years in digital marketing? That's like navigating the ever-changing algorithms of social media - challenging yet rewarding! So, what's your go-to strategy for staying ahead in this digital jungle?