🔥Here is the only plan you need to prepare for Product Hunt launch
Sandra Djajic
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On February 4th, we're launching chatbase.co on Product Hunt! Here's a plan on how you can also prepare for this big day.
bare in mind I launched 10 products with all of them being in the top 5 places.
Product Hunt is more than just a launch platform—it’s a powerful tool for visibility and growth. But, success on Product Hunt requires careful planning, active engagement, and a coordinated effort before, during, and after launch day.
📅 Pre-Launch Preparation (4-Week Countdown)
Identify Your Target Audience: Know your customers and where they hang out online.
Engage on Relevant Channels: Build a community around your product. Here's how:
🐦 Twitter/X
Use Twitter/X to find and connect with your target audience.
Create a spreadsheet to track key contacts.
Message them directly to introduce your product and explain how you’re solving their problems.
🔥 Reddit
Reddit can drive a lot of visibility, although maintaining direct contact is harder.
Use Reddit as a soft launch platform to get early feedback and collect emails.
💼 LinkedIn
LinkedIn is great for connections.
Reach out to people for interviews, ask about their challenges, and introduce your product as a solution.
💬 Forums and Communities
Join Slack and Discord groups relevant to your niche.
Participate in discussions and DM key individuals. Add them to your contact sheet.
2️⃣ Create Buzz 🐝
Social Media: Regularly share updates on Twitter/X.
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Email Engagement: Use your collected emails to keep people in the loop.
loops is great for this.
ProductHunt Presence: Engage on Product Hunt by joining discussions, commenting, and starting conversations. Create at least one discussion post daily.
3️⃣ Analytics Setup 📊
Use tools like posthog to track your engagement and adjust your strategy accordingly.
4️⃣ Build a Support Network 🤝
Add interested contacts to a spreadsheet. Personalized outreach before launch day is crucial to ensuring strong support.
📆 Choosing the Right Launch Day
Research the average number of upvotes needed to rank in the top 10.
Use tools like the hunteddotspace calendar to choose a good launch date.
⚔️ The 24-Hour Product Hunt Battle Plan
Wave 1: The Initial Push
Mobilize your community: Reach out through Twitter/X, Reddit, LinkedIn, and direct messages.
Aim for 20% more upvotes than the average: This will boost visibility early on.
🌊 Wave 2: Aiming for the Top 5
Intensify engagement: Focus on Twitter/X and Product Hunt.
Encourage your network: Share the launch link and ask for support in relevant groups.
🌊 Wave 3: Securing Your Position
Maintain momentum: Once you hit the top 5, focus on staying there.
Engage with the community: Comment and interact on Product Hunt to keep your product visible.
Winning on Product Hunt isn’t just about the launch day itself—it’s about everything leading up to it. 🛠️ By preparing in advance, engaging with your audience, and building a solid support network, you set yourself up for success.
Product Hunt can be a game-changer for your product, creating opportunities for future growth. 📈 Make sure your community is ready to back you when it matters most! 💪
🔗 Link to our Product Hunt "Notify Me" page: https://t.co/8D8Z8iHeNH
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Thank you so much for sharing this information.