Here is a growth operating model for an ecommerce brand in 2023

Acquisition - Create a viral campaign using influencers, users & promote it. ( Example: Liquid death murder your thirst campaign ) - Leverage Tiktok, Fb & google display ads to showcase your products to interested users. - Use an attribution system to understand overlap of traffic X revenue across multiple channels ( Eg, GetModa ) - Start a referral program for your existing users & incentivize accordingly. Retention - Build your Email & SMS subscriber list using website forms. Activate them with a welcome sequence keeping in focus first time purchases. - Setup automations to Increase Customer Engagement, Reduce customer churn, Increase Repeat purchases. - Move your frequent buyers to a VIP program & provide exclusive benefits _ Keep your brand messaging & story in mind of customers always through your social media & community. - Use Whatsapp for conversational messaging use cases & support for users. - Send your most converting customer data back to your acquisition channels & increase ROAS. - Leverage AI to analyze your customer data, emails, ads & provide you tips to grow your e-commerce business. What's your one tip for a e-commerce brand to grow in 2023? PS: Launching https://www.producthunt.com/products/moda on 11th May. get ready