Have you heard of Interactive Product Demo tools?
Pathange Balaji Rao
24 replies
A new category of products are making it more accessible for your customers to get accustomed to your product and its features even before they actually signup the product.
Layerpath is one of them and we also got an integration with ProductHunt to add an interactive demo of your product during a Product Hunt launch.
But I see that this space is still pretty nascent and not many builders are making the best use of Interactive demo tools that can actually 2X their sales, marketing, customer education and customer success activities for the product.
Do let me know your thoughts about interactive demo tools, do you find them useful?
Replies
Andrew Capland@andrew_capland
When I was leading growth in-house, two of my biggest wins came from using interactive demos.
At the time, we called them "lightweight versions of the product embedded on the website." But "interactive demos" definitely has a better ring to it.
We noticed they:
- Drove more engagement. Instead of the usual 3-5% of visitors clicking on CTAs, interactive demos engaged close to 30% of our website visitors.
- Boosted our activation rate by creating product momentum pre-signup.
- Gave us more actionable usage data by filtering out "pokers" who signed up but never engaged with the product.
I'm super excited to see these becoming table stakes for product-led orgs.
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@andrew_capland Hey Andrew, pretty impressed with the kind of deep insight that you got for this space. Would love to get on a call with you and get your feedback on product and GTM for Layerpath. We are doing some pretty awesome stuff in tech that we have built for interactive demo space. Now its time for us to go in front of our users and get them equipped to discover the product so well.
Another quick questions - which interactive demo tool were you using?
Hit me up on Linkedin - https://www.linkedin.com/in/bala... (Let's chat 👋)
Wepost
Launching soon!
Yes i just added it to our website and it seems people are really intruiged by it!
Wepost
Launching soon!
@balaji_rao1 So true! thanks for the feedback 🙌 ah i see, would love to check it out further when i have the time! Love these type of tools
@benjaminbekken Just checked it out, looks super interesting. Looks like you have implemented it to the point. I would suggest placing a few more demos during your onboarding and on the high friction touchpoints. Could help with product adoption 🚀.
An additional tip Product Hunt has added a new field for interactive demo - do embed the demo there. Do feel free to reachout to me if you face any issues - I am in this space (Leading growth at Layerpath - a strong competitor of Arcade 😅 )and would love to support you with any issues you face.
Look forward to your launch and support you with it.
@benjaminbekken Do try Layerpath for your next interactive demo 😅. Any help, just put it through me - we are always there to help customer discovery this space and make the most use out of Layerpath and other such tools.
Yeah interactive product demos are super engaging for website visitors! I've seen tools like Navattic and Repli that let you create interactive demos right on your site without any coding. Definitely worth checking out if you want to boost conversions and keep people on your site longer.
@cedricjudehawthorne So true, I had put this post up to hear from makers and builders like you and see what they have to say about this interactive demo space. We have been building pretty heavily in this space, I believe we will emerge as the leading player in this space in an year or so. Stay tuned 🤟
While I think interactive demos are useful, I'm not sure every product needs one. For simpler products a demo might not be necessary, but for complex ones
@curtis_j_sanders your point does carry weight. Happy to chat and learn more about your povs. Up for a chat? (btw I drive growth at Layerpath - which is an interactive demo tool)
I believe interactive demos can help boost user confidence.
@miklesh_pal Hey, looks like you are working as a marketing manager. Any real life learnings or encounters where interactive demo tools had helped you market a product / feature better? Would love to learn more from you about the experience you have had about these kinds of tools
I've found interactive demo tools to be helpful. They give users a chance to try things out and get comfortable with the product before deciding to sign up.
@jeremy__ellis Have you had any experience in implementing or experiencing them? I would love to learn about it as we are doing a lot of customer discovery in this space at Layerpath (we aim to be one of the top place in the next 12 months)
Personally, I see the value in interactive demos.
@peyton_walsh Have you had any experience in implementing or experiencing them in the past?
I tried an interactive demo during launch, and it helped users quickly get the hang of things
@jade_patton do you still have it put on any of your website or inside the product? If there is, I would love to check it out
Absolutely! Interactive demos have so much potential.
@zainab_adamu1 Thats so true, have you got a chance to try out any of the tools?
I totally agree interactive demos are great!
@maria_shah1 Have you had any experience in implementing or experiencing them?
In my experience, interactive demos can really streamline the learning process for new users. They make it much easier to understand the product without feelimg lost.
@briella_porter1 Thats so true, you look like someone whos got a good understanding about this space - how come