Have you experimented with short-form videos (like Reels or TikToks) for your business?

Austin Armstrong
9 replies
How's it going so far for you?

Replies

Sergey Koshevoy
not yet, but I think it's a good thing to try
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Stepan Solodnev
We haven’t tried it yet, but we’re planning to. There’s an interesting insight that other businesses have shared with me. When it comes to platforms like YouTube, you can generally predict the volume of views a video will get. Of course, there are exceptions where videos go viral, but overall, it’s easier to estimate the performance—especially when running multiple ads. However, with Reels, Shorts, and TikToks, it works a bit differently. Many of these videos might get only a small number of views, but with consistent effort, one video can suddenly go viral and gain more views (and more customers and money) than dozens of previous videos combined. That’s why it’s essential to create a lot of content. While the probability of a single video going viral is lower, the payoff is worth it if you’re able to produce content consistently.
Prince Virani
Not yet but we are on it
TJ Larkin
Launching soon!
Yes, been using HeyGen for AI generated short-form videos, the reach was massive on LinkedIn.
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Katerina Dedyulya
Yes, pretty good. we do not use tiktok. but reels are getting us new followers . also try youtube shorts
Felix Sattler
Yes, we’ve experimented with short-form videos like Instagram Reels, and in the early days, they worked really well for driving user signups, especially for customer-facing products. Reels are great for creating quick, engaging content that captures attention and converts viewers into users. However, for B2B products, we’ve found that informational videos make more sense. They resonate better with the target audience by focusing on value, solving pain points, or explaining how the product fits into their workflow. It’s less about entertainment and more about providing clarity and actionable insights, which builds trust and drives conversions.
Kan Singh
I've tried Reels, and they've been great for driving engagements.
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Samson Idegwu
Qucik tutorials or behind-the-scenes clips seem to work best for me.
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Yolanda C. Schneider
Yes, but I'm still figuring out ROI. They’re great for visibility, but converting views to sales has been tricky for me.
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