Have you experimented with short-form videos (like Reels or TikToks) for your business?

Question

How's it going so far for you?

Sergey Koshevoy · Accepted Answer

not yet, but I think it's a good thing to try

Answer

Tik Tok is banned in India. So...very little works for our business. More like memes works... not in terms of marketing...still we do it

TJ Larkin · Answer

Yes, been using HeyGen for AI generated short-form videos, the reach was massive on LinkedIn.

Elara Thorn · Answer

Yes, but we are still trying and constantly adjusting what kind of content is more popular. . .

Thomas Turner · Answer

I tested both TikToks and Reels, and reels brought better engagement for my business. It might be because my audience skews older.

Kan Singh · Answer

I've tried Reels, and they've been great for driving engagements.

Nick Frost · Answer

I’ve dabbled in TikToks, but I’m not sure if the audience matches my niche. Have you found them effective across all industries?

Satish das. · Answer

I find that they're quick to create and have a much higher chance of going viral compared to static posts. It's almost like they're more engaging and have the potential to catch fire with the right audience.

Samson Idegwu · Answer

Qucik tutorials or behind-the-scenes clips seem to work best for me.

Yolanda C. Schneider · Answer

Yes, but I'm still figuring out ROI. They’re great for visibility, but converting views to sales has been tricky for me.

Business Marketing with Nika · Answer

We still doing it.

Usually using UGC creators showing the product in use and showing main benefits.

And even with personal branding it works good because you can deliver story in a Short form. – Which can be hard for storytelling to stay brief.

But you can increase trust of people for your brand.

Siseko.VOS · Answer

We have, and it's an on-and-off thing. I believe it really depends on yo ur  target audience and whether short-form videos are their type of content.

If you are building anything retail, it's the best option currently available, because of the audience.

What I've come to understand is that most of your B2B audience also uses Reels or TikToks, but they do so for different reasons compared to the average 18-25 market. As a result, even though they might be there, they might avoid content pointed at them, specifically because they go to those platforms to "run away" from all the commitment of the other platforms.

People go to certain platforms for certain reasons, and if you can understand your market and why they go to those platforms, which is also ties to when they go to those platforms, you'll be able to create the type of content needed for them in that state.

An example: Most professionals go to TikTok and Reels during their work breaks and after work, meaning there is probably a sense of decision and work related fatigue, so they might avoid watching business related content and need more entertainment related content.

Hoping this makes sense. We launched minite on PH yesterday, so I only had a sip of sleep. To support, please check it out and upvote us.

Hassan Sajjad · Answer

I’ve tried them, and they’ve worked wonders for engagement. If you’re on the fence, I’d say give it a shot you might be surprised by the results.

Stepan Solodnev · Answer

@busmark_w_nika Have you experienced a situation where one video went viral and brought significantly more results than dozens of others? Or do you usually see consistent performance across your videos?

Stepan Solodnev · Answer

We haven’t tried it yet, but we’re planning to.

There’s an interesting insight that other businesses have shared with me.

When it comes to platforms like YouTube, you can generally predict the volume of views a video will get. Of course, there are exceptions where videos go viral, but overall, it’s easier to estimate the performance—especially when running multiple ads.

However, with Reels, Shorts, and TikToks, it works a bit differently. Many of these videos might get only a small number of views, but with consistent effort, one video can suddenly go viral and gain more views (and more customers and money) than dozens of previous videos combined. That’s why it’s essential to create a lot of content. While the probability of a single video going viral is lower, the payoff is worth it if you’re able to produce content consistently.

Have you experimented with short-form videos (like Reels or TikToks) for your business?

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