Have you ever hired freelancers to handle content creation? How did it go?

Question

I've been considering hiring freelancers to take over some of the content creation for our company, RaftLabs, but I'm unsure about the process. Have you outsourced content creation, and what was your experience like?

Felix Sattler · Accepted Answer

Yes, we have used several external content creators in the past. Key to a good and clean process are the content briefings for each content piece.

As I'm coming from a SEO background, I used to first do a keyword analysis to see, which fields would be interesting for readers. From there I took the 20 most important keywords into a google file. I structured them into paragraphs, so that each paragraph followed 2-3 keywords.

That way you get a good structure going that you can hand over to your external content creator. It ensures, that he/she clearly understands the goal of that content piece and how to structure it.

Have you ever hired freelancers to handle content creation? How did it go?

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